Sports Business Journal reports Monday that it’s unclear how much revenue the NBA will bring in from jersey ads — which it describes as “smaller than a standard Post-it note” — but Brett Yormark believes the Nets could rake in between $4 million and $6 million a year from what he calls “naming rights for your team.”
More on Jersey Ads
Teams will keep 50 percent of the revenue generated by their individual patch sales, with the remaining 50 percent being shared equally among the league’s 30 teams. The Knicks could get as much as $10 million, SBJ predicts.
