In announcing the partnership, Celtics president Rich G…

In announcing the partnership, Celtics president Rich Gotham said, “GE will be woven into the fabric of the Boston Celtics both literally and figuratively. Their leadership in innovation, analytics, and technology will help us to be as competitive as we can be in everything from optimizing our facilities and equipment to player performance. Simply put, GE will make us a better and smarter basketball team and organization.” “GE and the Boston Celtics both have rich histories of tradition and innovation and we’re thrilled to bring these two iconic brands together in a way that will drive further success for the team and pride in the City of Boston,” said GE Chief Marketing Officer Linda Boff. “The Celtics will become another key ally in GE’s mission to help make Boston an epicenter of tech innovation.”
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August 9, 2022 | 6:25 pm EDT Update
According to Shams Charania of The Athletic, the meeting took place this past Saturday, and Kevin Durant indicated that he could stay with Brooklyn if general manager Sean Marks and coach Steve Nash were no longer there. Understandably, peers of Marks and Nash were not happy. “I get that players have more power these days, but I think it’s a little too far if he’s out here trying to get Steve fired,” said one coach, who was quickly reminded of Magic Johnson’s fingerprints on Paul Westhead’s firing back in November of 1981 and other power plays, some of which may well have been justified.
The head of basketball ops from another club was similarly displeased. “Livid,” he said. “Livid. He and Kyrie (Irving) basically told Sean they were coming (as free agents in 2019), and Sean did pretty much everything they wanted after that. Signing DeAndre Jordan for four years? That’s something Kyrie and KD wanted. Getting James Harden? Then getting a guy who should be a perfect complement to them (Ben Simmons) when Harden wanted out? Sean did all that.”
However, when asked if he would welcome Durant to his own club should he be attainable at a fair price, the exec paused and laughed. “Well … ” he said. “OK, you got me there. But, see, that’s the part of this that will always be hard for some people to grasp. I’m talking about the fans who just see the players as employees. These guys are not interchangeable parts. You can’t just plug in someone else to do what KD does.”