Instead of the Qualtrics logo on the jersey, a 5 For The Fight logo will be on the jerseys for at least the first season of the three-year deal between the two sides. 5 For The Fight is a charitable organization trying to eliminate cancer with $5 donations at a time with the goal of raising at least $50 million
While other NBA teams — the Boston Celtics (General Electric), Brooklyn Nets (Infor), Philadelphia 76ers (StubHub) and Sacramento Kings (Blue Diamond Almonds) — have reached patch deals, the Jazz are the first to forsake a corporate logo for a charitable one. “This is the right thing to do,” Qualtrics CEO Ryan Smith said. “As much as I would love to put Qualtrics on it, this idea of raising $50 million for cancer research was something we couldn’t stop thinking about it. The Jazz were open to our ideas and how we wanted to use the patch.”
Qualtrics has been interested in a relationship with the NBA and had a brief discussion with the Jazz on arena naming rights. There is a business component to the relationships. Qualtrics is investing money in the Jazz and will provide the franchise with valuable information on the fan experience.
Jeff Zillgitt: Qualtrics will sponsor Jazz jersey, but patch will be logo for Five For The Fight, a charity for cancer research: 5forthefight.org pic.twitter.com/BC3LJVASxF
Jeff Zillgitt: Here's a better look at Jazz jersey patch for cancer research: pic.twitter.com/frx5gqn2qA
Scott Soshnick: BREAKING: @cavs have jersey patch deal w/ @goodyear, sources say. Company based in Akron. @KingJames, of course, from Akron #sportsbiz #nba
The Brooklyn Nets have sold a jersey patch sponsorship to Infor, a closely held software company backed by Koch Industries Inc. The company will pay $8 million annually for the deal under the league’s three-year pilot program, according to a person familiar with the terms who asked for anonymity because the information is not public. As part of the tie-up, Infor will also provide data analytics and technology to support the team’s business operations, fan experience initiatives and player performance.
“Our alliance with Infor is a transformative partnership for both business and basketball operations and is indicative of the cutting edge and gritty culture we are building,” said Brett Yormark, CEO of Brooklyn Sports & Entertainment. “The patch on the jersey represents our deep engagement with Infor and the software company’s role in taking our performance to the highest level in basketball operations and the business side. We are looking forward to joining some of the world’s most innovative brands, like Ferrari, for the unique opportunity of instilling Infor’s proven business applications into our company.”
The 76ers signed a three-year, $15 million contract for jersey ads. The Kings will get the same amount, according to John Lombardo and Terry Lefton of Sports Business Journal.
We know it's not a lack of interest. Plenty of companies are salivating to get their logos on the jerseys of NBA players. So what is going on? The answer is complex. The biggest factor is market value. Teams' top marketing executives are under pressure to create value for something that doesn't have an established market -- at least not in the U.S. Their nightmare scenario would include rushing to make a deal before other teams sign more lucrative ones. In other words, no team wants to be sold short. So what happens? Teams are waiting and hoping the early deals develop a lucrative market. They're tentative even though it's understood the revenues will vary wildly.
At least one team, we're told, has spoken to player representatives and is seeking to offer the top players in a package that includes their endorsement with the patch deal. Another wants to make sure the patch isn't just a way to avoid advertising on local TV and is asking the uniform ad company to also buy ads on other media.
What's your opinion about the advertising patches that are going to be added to the uniforms next year? Paul Allen: "I'm a member of the committee that reviewed those things for the league. I think that additional revenue makes the league healthier. So the challenge for us, depending on the size of the market, is to sell those patches to somebody that's going to also well represent the team and those sorts of things. So I think you'll see that evolve over the next few years. You already see it in other sports, whether it's soccer or basketball in other places. So I think we'll all get very used to it quickly." You don't think it'll be weird to see an ad on a Blazers jersey? Paul Allen: "Well it's definitely going to be a change. But, again, I think additional revenues help teams and so we'll all get used to it in the end."
Yormark, the CEO of Brooklyn Sports and Entertainment, the Nets parent company, didn’t identify the brands nor give a timeline for when a deal could be done. According to Sports Business Journal, the Nets are seeking “high seven figures” from advertisers. The patch, which the NBA describes as Post-It note sized, won’t be worn until the 2017-18 season. There has been only one deal since April. between StubHub and the 76ers. And SBJ notes, the market for the patches is much smaller than the league and teams had projected.
The Emirates Group is in preliminary talks to sponsor jersey patches for a number of National Basketball Association teams, according to two people with knowledge of the discussions. Allowing advertising on uniforms is a new initiative for the NBA. People familiar with the league and team operations say the sponsorships are expected to generate $150 million in total revenue a year. The three-year pilot program starts in the 2017-18 season.
A deal with the NBA would allow Emirates to put its name on a 2.5-inch square patch on the left shoulder of the jerseys. It's not clear how many of the league's 30 teams the company is looking to sponsor. The Dubai-based aviation company flies to the following NBA cities: Boston, Dallas, Chicago, Houston, Los Angeles, New York, Orlando, San Francisco, Washington D.C. and Toronto. The NBA declined to comment. Emirates didn't immediately respond to a request for comment.
The Emirates bundle won't include LeBron James's Cleveland Cavaliers, according to people familiar with the discussions. The people asked to remain anonymous because the talks are not public.
Calvin Watkins: Rockets voted against this because teams have to share the money gained with each other. - RT: NBA on ESPN: Warriors asking $15-20 million a year for rights to advertise on jersey, most of any team. (via @darrenrovell)
It is believed that the Warriors, who won the title in 2015 but lost in the Finals to the Cleveland Cavaliers in seven games this year, are asking for more money than any other team. The NBA recently approved a three-year pilot program to allow teams to sell 2½-inch by 2½-inch patches on the upper left of the jersey opposite what will be a swoosh from Nike, which will begin its deal as the official apparel maker after the 2016-17 season.
Only one team has consummated a deal since the league allowed teams to start doing business in mid-May. The Philadelphia 76ers' three-year deal with StubHub is worth $5 million a year, according to sources.
Indiana Pacers executives are discussing a new revenue opportunity that would have been seen as taboo just two decades ago: a corporate logo stitched onto the team’s uniforms. Rick Fuson, the Pacers’ chief operations officer, said the franchise is supportive of having an advertisement on the team’s white, blue and gold jerseys. In fact, Fuson said the Pacers are planning to have a corporate sponsorship deal in place for the start of the 2017-18 season, which is when NBA teams can debut sponsored patches on uniforms. “We are hopeful and look forward in talking to a number of folks who may have interest in that,” he said. “I’m confident that many teams, if not most, will have a great sponsor on the uniform.”
The NBA announced last month that it would be the first league among the four major sports to allow advertising on regular season uniforms as part of a three-year trial approved by owners. Teams will be allowed to sell advertising in the form of a patch, approximately 2 ½ inches x 2 ½ inches, beginning in the 2017-18 season, coinciding with Nike’s new deal with the league. “First off, hats off to Adam Silver,” Sixers CEO Scott O’Neil told USA TODAY Sports. “He’s a commissioner who will take opportunities and will make the right decision and sometimes the tough decision and he continues to lead through policy. He gives teams the opportunity to drive our business.”
The three-year deal is worth $5 million per season, according to a person with knowledge of the deal. The person spoke to USA TODAY Sports on the condition of anonymity because they are not authorized to speak publicly on the matter.
Scott Soshnick: BREAKING: @Sixers first @NBA team to sign jersey sponsor deal - get $5 million/year from @StubHub #sportsbiz #NBA
Q: What do you think about the NBA approving advertisements on jerseys for 2017-18? Mark Cuban: “I’m fine with them. Look, we put memorials on jerseys all the time that are just gonna be a little bit smaller than an ad would be and nobody says ‘oh that’s terrible, that distracts from the jersey’ when you’ve got someone who died or did something special. I don’t think it’s gonna change all that much.”
Sports Business Journal reports Monday that it's unclear how much revenue the NBA will bring in from jersey ads -- which it describes as "smaller than a standard Post-it note" -- but Brett Yormark believes the Nets could rake in between $4 million and $6 million a year from what he calls "naming rights for your team."
Teams will keep 50 percent of the revenue generated by their individual patch sales, with the remaining 50 percent being shared equally among the league’s 30 teams. The Knicks could get as much as $10 million, SBJ predicts.
July 3, 2022 | 4:34 am EDT Update
There’s an increasing possibility we’re going to find out. On top of ESPN’s Adrian Wojnarowski reporting Friday that the Raptors are ‘lurking’ in the background of the Kevin Durant trade discussions that have held the NBA hostage in recent days, I can confirm that not only are the Raptors ‘lurking,’ but they also feel they can put together the best package of assets the Brooklyn Nets are likely to get.
There is also a sense – though it’s reading tea leaves at this stage, as teams can’t communicate directly with Durant, who remains under contract with the Nets – that the two-time champion and 11-time all-NBA force of nature is at least open to the possibility of playing in Toronto.
The Wolves also made several calls to Brooklyn on Kevin Durant, sources said, but the Nets were asking for established All-Stars and a mountain of picks. Minnesota was unwilling to part with either Edwards or Towns in a KD-centered deal, so there was no traction. Had they gotten more aggressive with San Antonio in talks for Dejounte Murray, they could have outbid Atlanta. But they didn’t, making it clear that they always valued Gobert more.
A league source told The Post any talk of a deal being close to done as premature. One reporter for The Athletic suggested Kendrick Nunn could be part of a larger deal, while another shot down the report altogether. Such is the chaos Kevin Durant’s trade demand has thrown the league into.
According to Shams Charania of The Athletic, the Mavs are looking into the possibility. “Kyrie Irving has several suitors involved Lakers, Sixers and Mavericks, keep an eye out in the next couple of weeks,” said Charania.
Nate Randle: An open letter to Rudy Gobert: You are the most respectful and considerate athlete I have ever had the pleasure of working with. As a former Utah Jazz employee and fan, you will be missed. I have spent 15+ years of my career in sports and have seen it all. Most don’t carry themselves as you do. When we launched the #TakeNote campaign, you were the first player to adopt it. When I said thanks for tweeting it, you sincerely asked me to tell the entire marketing team how much you loved it.
Every time we shot a commercial with you — you showed up on time and never asked to leave early. I can’t tell you how rare that is. When we asked you to “do another take” or “say a different line” – you never complained. I won’t forget the time we were recording voiceover lines. You paused and said, “Does it sound like I mean it because I want Jazz fans to know that I really care.”