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Even with how much he has exerted his influence thus far, Johnson maintained he has his limitations. During the Lakers’ 13th annual All-Access event on Monday at Staples Center, Johnson pledged he would “never interfere” with Lakers coach Luke Walton, “his players and his coaching.” “It’s been really easy. This man is the coach of the Lakers,” Johnson said, pointing to Walton sitting beside him on stage. “I’m not the coach. He is the coach. I sit back and I just watch games, I watch practice. His job is to coach. I may come to him and say, ‘So and so needs to work on this.’ I’ve done that a couple of times. But that’s up to him.”
Pelinka has years of experience sitting on the opposite side of the negotiating table, both battling and collaborating with NBA executives on behalf of his clients. The time spent helping Fisher resolve the 2011 lockout gave him a deeper understanding of the league's complex collective bargaining agreement. "Rob is a master at understanding the CBA. That is the first step of being a quality GM in this league," said former Los Angeles Clippers forward Corey Maggette, now an analyst for Fox Sports. "If he continues to be the person he's always been, a high-character guy, full of integrity and love for the game, he will do fine."
Pelinka helped Bryant get through some of the most difficult years of his career, including the Colorado sexual assault allegations in 2003 (that resulted in a settlement), Bryant's free-agent decision in 2004 and trade demands in 2007. Ultimately, Bryant finished his 20-year career as a Laker and stayed loyal to Pelinka when he branched out to form his own agency. "He truly cared about his guys, as if he was in their shoes," Maggette said. "When things weren't going right for you, he took it hard."
Pelinka has had a long relationship with the Lakers. His role will change, but he won't come in blindly—he's been a power player in the NBA for a long time. "Rob's life as an agent has been to sell people on why he can do the best job for you. A general manager is similar in a lot of ways," said an NBA executive within the Western Conference. "He understands being an agent, understands the cap, and Magic brings the star power and the credibility that not a lot of people can bring."
Johnson on what it was like being involved with trade talks with his old rival and Pacers GM Bird: "We only talked for about two or three minutes about the possibility of a trade, but it was more geared toward later on, not at that moment. It was just saying "Hi, I’m here and we’re looking forward to talking to you later on this summer."
Buss on the latest NBA Collective Bargaining Agreement: "There's 30 teams in the NBA, and I really truly believe that the current CBA and the way the league is set up is that any team at any time can win a championship, and that’s what you really want as a commissioner. You want everybody to have that opportunity. But I think even with an even playing field, there’s something about playing for Lakers fans, Laker nation -- no CBA can make that equal. We have the greatest fans and they can’t take those away from us with the CBA. As long as they continue to do that, I think the Lakers will have an edge and pulling from all our strengths and all our assets, which includes former players, like Magic Johnson, like Kobe Bryant -- those are our strengths."
Johnson on today’s NBA game vs. when he played: "First of all, when I played, it was inside-out, so you pound the ball inside to probably the most dominant player we’ve ever seen in Kareem Abdul-Jabbar, and then we pounded it to James Worthy, one of the greatest small forwards that’s ever played. And then if [those] two were busy or didn’t want to shoot, then I would go into the post and do my thing. So it was definitely driven by banging the ball down inside. Now, it’s the 3-point line. All the emphasis, even on the fast break -- we’re seeing a lot of teams that would much rather shoot the three than shoot the two. What we’re trying to do, because it’s not just me, I want to make sure that Luke is involved because he has to coach these guys and also what type of offense he’s going to run, those guys have to fit into that offense. What we’re trying to do is make sure that guys want to win. They love to compete and they’re going to love being a Laker. We want guys who want to play for the Lakers, want to play in this town, understand what it means to play for the Laker organization."
Sam Amick on Paul George and the Lakers: I guarantee you he feels a lot better now because Magic is there. The problem they had before, these guys like Russell Westbrook and Paul George who grew up Lakers fans, they would see the purple and gold logo and the Staples Center, then they would see Jim Buss in an arena or on a picture on the Internet and they would just kind of go 'Oh boy.' He just doesn't have a resume.
And the Lakers can feel his presence. “It’s like you’re starting over and trying to impress,” Lakers point guard D'Angelo Russell said after L.A.'s 110-93 loss to the Oklahoma City Thunder at Chesapeake Energy Arena. “Everybody has to look over their shoulders once again. It’s like coming to a new team. You try to impress the GMs and the guys in the front office with your play and off the court, the way you handle yourself. It’s just all different.”
Cleveland Cavaliers head coach Tyronn Lue, always a "Laker at heart," believes Los Angeles made the right decision naming Magic Johnson president of basketball operations. "When you get a Hall of Famer and an all-time great and get a chance to step in and run an organization -- I feel bad for Mitch (Kupchak) and Jim (Buss), and you know, that that had to happen, but I like seeing Magic back involved with the Lakers," Lue said Friday afternoon.
And while Lue has his hands full with the Cavaliers, trying to balance rest with a desire to stay atop the Eastern Conference in a quest to repeat, he's hoping the Lakers return to relevance. "That's where I started and they gave me my chance to become an NBA player," Lue said. "Jerry West drafted me and gave me my first chance, you know, win a championship, two championships. I'm always going to be a Laker at heart. That's where it all started, that's where we won. To see them get back on top would be great. They deserve it. They're a great organization. They do everything first class. It's always great to have stars and great teams in LA because the city's unbelievable when you're doing that."
As news broke that the Los Angeles Lakers had not only fired longtime general manager Mitch Kupchak, but also lured power agent Rob Pelinka as his replacement, the ears of player representatives across the country perked up. Pelinka boasts an impressive list of clients—ranging from James Harden to Buddy Hield—and will have to divest his ownership stake in his agency, Landmark Sports, which has sparked a vast number of phone calls from rival agents. “It will be like the wild, wild west,” one rival agent told The Crossover. “It’s like a real life Jerry Maguire,” said another.
A league source also said Pelinka will still collect his allotted fees for the remainder of each player contract he has negotiated. For all player contracts above the minimum salary, agents who negotiate deals are due 4% of the player’s annual salary. For example, through James Harden’s $118 million extension with the Houston Rockets alone, Pelinka will earn $4.72 million through 2020, while also commanding an assured multi-million dollar annual salary from Los Angeles. DraftExpress lists the current and future known guaranteed salary for Pelinka's primary clients at a staggering $363,740,424, equating to over $14.5 million for his services.
Waiters said that he'll remain with Pelinka's Landmark Sports Agency for the foreseeable future, and represented by agent Brandon Rosenthal. Pelinka was Kobe Bryant's longtime agent, an obvious Lakers tie. Some of his other NBA clients include Chris Bosh, James Harden and Eric Gordon. Waiters said Pelinka going to the Lakers in such a capacity was "a dream come true." "He took a big-time job that you really can't turn down," Waiters said.
The Lakers technically have until Thursday’s trade deadline to make any more moves to their roster. But hours after Lakers president Jeanie Buss named him the president of basketball operations, Johnson called the Lakers’ young core “untouchable.” “That’s good to hear, honestly,” second-year guard D’Angelo Russell said. “With everybody getting traded and everything happening, you’re walking around looking over your shoulder because you don’t have a clue what’s going on. Some things you can’t control. So that’s good to hear.”
The Lakers’ coach expressed sympathy over Lakers president Jeanie Buss firing former general manager Mitch Kupchak and demoting her brother, former vice president of player personnel Jim Buss. He spoke to both men on the phone after their ousters, listening as they offered encouraging words about his bright future with the franchise and ability to work with the young roster. “I am very close with Jimmy and Mitch,” said Walton, mindful they hired him last summer. “I really enjoyed working with them.”
Walton said he had no involvement with the Lakers hiring Pelinka, which can’t become official until he completes the divestiture process with his business. Walton sounded fine with the idea after meeting Pelinka casually through players he has represented, including former Lakers guard Kobe Bryant, Golden State forward Andre Iguodala and Cleveland forward Channing Frye.
As word got out that new Los Angeles Lakers president Magic Johnson quickly hired a general manager that doesn’t look like the former NBA superstar, there was a collective groan from qualified and aspiring NBA general managers who do. “It’s always done in private and way in advance,” one high-ranking black NBA team executive said. “We got no shot once the news breaks.” Another high-ranking black NBA team executive said: “I was surprised.”
Pelinka represents former Lakers star Kobe Bryant, a future Hall of Famer and the franchise’s all-time leading scorer. Even in early retirement, Bryant still has major influence on the Lakers. “Los Angeles has always been about hype,” one high-ranking black NBA team executive said. “Kobe obviously had influence in getting Pelinka pushed through the door.” “I heard that this was coming,” another high-ranking black NBA team executive said. “He has a real connection with Kobe.”
Of the eight high-ranking African-American NBA team executives The Undefeated spoke to, none expressed any malicious intent toward Johnson or Pelinka. But they all said they would have at least appreciated an opportunity to interview for the job. All are more than qualified for the position. But many black assistant general managers and other high-level team executives said they have had a hard time getting consideration for any NBA general manager opening. “We just want to compete. Guys with practical basketball experience, that’s what it’s about. Don’t give me anything. We just want to compete,” one high-ranking black NBA team executive said.
“Those opportunities are few and far in-between,” said Newton. “It’s very rare for a final decision-maker to feel comfortable that a person not like them is capable of running their team.” One NBA owner was offended by Newton’s comments and believed such talk wouldn’t help him get back into the league, a source said. “Nothing surprises me in this business,” one high-ranking black NBA team executive said. “Analytic guys getting jobs. Coaches being named executives. Now it’s the agents’ turn. Everyone except the people who have the practical basketball experience are getting shots.”
Baxter Holmes: Statement from ex-Lakers GM Mitch Kupchak, who was fired from his post Tuesday: "I would like to thank the Buss family for 36 incredible years. In particular, I would like to acknowledge Dr. Buss who brought me here as a player in 1981. I also want to thank every Laker player, coach and staff member with whom I have worked and who supported me through the good times and the very few not so good times. I am most disappointed that I won't have the opportunity to continue to work with Luke [Walton] and watch this young and talented team grow and eventually win in the Laker tradition. Finally, my best wishes to Earvin Johnson and the Laker organization going forward."
Jeanie’s determination to make the Lakers a superstar destination again is at the heart of this issue. That’s why Magic is running point again, promising to recruit top-tier talent the way Kupchak and Buss couldn’t. That’s why this past weekend was Jeanie’s worst nightmare, an All-Star game in New Orleans taking place without any Lakers players for the first time since 1996 (the pressure rises still considering the 2018 All-Star festivities are in Los Angeles).
After sweeping changes to install Magic Johnson as president of basketball operations, the Los Angeles Lakers have hired prominent player agent Rob Pelinka as general manager, league sources told The Vertical. Pelinka was the longtime agent for Lakers superstar Kobe Bryant, who was a strong advocate of the hiring of Johnson to owner Jeanie Buss, league sources said.
Pelinka will be the day-to-day executive running the organization, engineering trades, and coordinating scouting and the draft. He’ll answer directly to Johnson. Pelinka has played a part in helping teams engineer numerous trades in his role as an agent. In his role recruiting as an agent, Pelinka has been immersed in evaluating the deep 2017 NBA draft class.
Adrian Wojnarowski: Lakers are finalizing a multi-year agreement with agent Rob Pelinka as general manager, league sources tell @The Vertical. He'll start soon.
Calvin Watkins: Rockets guard Eric Gordon said his agent, Rob Pelinka, will become the GM of the Lakers. "I think he's going to be good," Gordon said. "He had a good reputation as an agent and definitely expect nothing but good things from him. It's a different challenge and I think he'll be just fine." Pelinka not only represents Gordon but Trevor Ariza and James Harden.
Arash Markazi: Magic would not comment on reports that Rob Pelinka will be the next Lakers GM. He says he won't be making any moves public right now.
After sweeping front-office changes to hire Magic Johnson as president of basketball operations for the Los Angeles Lakers, the franchise is strongly considering agent Rob Pelinka to become general manager, league sources told The Vertical.
Before the Lakers fired Mitch Kupchak and Jim Buss on Tuesday, the franchise had already moved away from trying to pursue the Golden State Warriors’ Bob Myers, the franchise’s original top target for general manager, league sources told The Vertical. After Myers signed a recent contract extension, it became clear to Lakers brass that it would be unable to lure Myers, league sources said.
Within the Lakers’ new top circle of power, another sitting general manager who has been a significant source of intrigue for the freshly vacant L.A. general manager job: Portland’s Neil Olshey, league sources said. Olshey is a two-time runner-up for NBA Executive of the Year, including 2016 with the Blazers and 2011 as Clippers general manager after beating out the Lakers to acquire Chris Paul.
Ramona Shelburne: It's not clear yet whether Walton will be consulted on who is hired to replace Jim & Mitch. Obviously very difficult spot for Walton, who was hired by Kupchak and Jim Buss.
Arash Markazi: Jeanie Buss: "The status quo wasn't acceptable... It wasn't Lakers basketball. It wasn't what this organization stands for. "
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After waiving Rayjon Tucker early Saturday afternoon, the Cavs have 14 NBA players under contract. Lamar Stevens and Matt Mooney are both on two-way deals. The Cavs have also agreed to Exhibit 10 contracts with 2019 undrafted swingman Charles Matthews and Canton Charge center Marques Bolden.
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Kings interested in Glenn Robinson III

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