Justin Kubatko: Mike Conley became the first player in …

More HoopsHype Rumors
May 24, 2018 | 11:39 am EDT Update
North Carolina forward Luke Maye has announced he will withdraw from the NBA draft. In a message posted on his Instagram account Thursday morning, Maye said that he would be returning to UNC next season. “I have had a great experience learning from the NBA process and growing as a basketball player during the past couple weeks,” Maye wrote. “Through this process, I have decided that I am going to comeback (sic) to school to improve as a player and finish my college career.”
Corporate sponsors spent an estimated $1.12 billion on the NBA this season, fueled by the new sponsorship patches on team jerseys. That figure comes from IEG/ESP, a division of ad agency WPP that tracks sponsor spending and ROI on the major US sports leagues. This is the first time NBA sponsor spend has topped $1 billion. For comparison, it puts the NBA between MLB ($892 million) and the NFL ($1.25 billion) in sponsorship spend. The $1.12 billion is 31% higher than the $861 million in NBA sponsor spend last season, a much bigger increase than was projected. Sponsorship spend in the big four pro leagues typically gets bigger every year, but the NBA spend grew by far more than expected.
The jersey patches only account for $137 million of this year’s total, IEG/ESP says. That’s a small chunk of the $1.12 billion, but it’s $137 million that is entirely new this season, since the patches are new. The average patch deal pays a team $6.5 million per year, and most are two-year deals. The lion’s share of the $1.12 billion comes from league-level sponsors: big blue-chip consumer brands like Anheuser-Busch InBev, American Express, Frito-Lay and Gatorade (both part of PepsiCo), Nike, and State Farm, which IEG/ESP says is the No. 1 most active NBA sponsor. “Our partners continue to activate with us at extraordinary levels and integrate into our platforms year-round,” says the NBA’s SVP of global partnerships Kerry Tatlock.
Storyline: Jersey Ads
May 24, 2018 | 10:36 am EDT Update
Home