Finally, the much-anticipated Nike uniforms were unveiled — first on video — and Stephenson served as the model. With so much roster turnover, just six guys remain from last year, Stephenson was the face of this new campaign. “It feels awesome,” Stephenson says of his new circumstances. “I’ve been working really hard and I can’t wait ’til this season starts. I’m just happy.”
The Philadelphia 76ers today unveiled two of the team’s four new 2017-18 season Nike jerseys in a digital content series launched on Sixers.com and StubHub. In "Made for the Moment," the three-part content series presented by StubHub, 76ers guard Markelle Fultz chronicles his experience of putting on the 76ers jersey for the first time and the anticipation of representing the city of Philadelphia. The series final video will be released exclusively on @Sixers this afternoon, Fultz will share his reflections on the significance of wearing No. 20, officially announcing it as his 76ers number.
"The Philadelphia 76ers and Nike are two iconic brands committed to elevating the game of basketball through innovation while seamlessly honoring the rich traditions of both organizations," Philadelphia 76ers Chief Sales and Marketing Officer Chris Heck said. "We're excited to unveil the first of two jerseys with our incredible partner, StubHub, an organization as committed to engaging with fans in authentic ways and generating unforgettable live sports and entertainment experiences as we are. We are confident that the next two jerseys we unveil will additionally capture the spirit of this historic city, the imagination of new Philadelphia, and the passion of our loyal fans. Before the 2017-18 season has even begun, our 'Welcome to the Moment' campaign has generated national recognition and acclaim, and we look forward to continuing the momentum as the season progresses."
The Denver Nuggets and The Western Union Company (NYSE: WU) today announced a sponsorship agreement that pairs one of the leading global companies headquartered in Denver with the hometown National Basketball Association (NBA) team. As part of the three-year sponsorship, Western Union will be the first jersey patch sponsor for the Nuggets, with the Western Union logo adorning the jerseys of all players beginning in the 2017-2018 NBA Season. Last April, the NBA approved the sale of jersey sponsorships as part of a pilot program. The Nuggets become the 11th team to secure a jersey sponsor. Western Union will also be a co-presenting sponsor of the team’s 50th anniversary celebration.
The NBA's transition from Adidas uniforms to Nike continues, as the Philadelphia 76ers on Tuesday became the league's latest team to unveil new uniform designs. The new white and blue uniforms -- both of which, in keeping with the league's new rules, can be worn either at home or on the road -- are similar to the team's previous designs. The primary difference is that a thin red drop shadow has been added to the chest marks and numbers.
In addition, the phrase "Brotherly Love" has been added toward the jersey hemline. This element will not be visible during games, however, because NBA players are required to tuck in their jerseys.
One of the most anticipated jerseys to come from Nike's new NBA deal was unveiled on Monday as the Charlotte Hornets showed off their Jordan-branded uniforms. The Michael Jordan-owned Hornets will be the only team in the league to wear jerseys featuring Jumpman logos instead of Nike Swooshes. The new Jerseys come with new naming conventions: The traditional home jersey is now known as the "association edition" and the traditional away is now known as the "icon edition."
Coinciding with the introduction of the new uniforms, the NBA is eliminating its “Home” and “Road” uniform designations. Beginning with the 2017-18 season, home teams will pick which uniform they will wear and visiting teams will choose a contrasting uniform within their own assortment. Because of this change, Nike and the NBA worked together to create four core uniforms for each team, classified as “editions,” which draw from the rich heritage of the NBA and its franchises. The Association Edition, the traditional home white uniform, links the 30 teams as members of the most exclusive basketball club in the world. It represents an achievement that most athletes have worked their entire lives to reach. The Icon Edition, previously known as the road uniform, represents the rich heritage and iconic identity that exists within each franchise. This edition utilizes the team’s primary color, a color that dominates the closets of the most diehard fans.
The Utah Jazz are slated to wear a color of jersey they've never worn as a primary color before in 2017-18: gold. League sources tell KSL.com that Nike, the NBA's new jersey provider in the 2017-18 season, will provide a primarily gold-colored uniform for the Jazz. The jersey will be an alternate, not one of the Jazz's primary jerseys, and may not debut until December. No mockup of the jersey is currently available.
Jeff Zillgitt: Sacramento Kings sent out images of their new Nike uniforms complete with Nike logo and Blue Diamond sponsorship patch: pic.twitter.com/1mLXqfs2LZ" target="_blank" rel="nofollow">pic.twitter.com/1mLXqfs2LZ
If you love the Charlotte Hornets’ teal uniforms or the black “Buzz City” design, you’ll like a change in what the team wears for home games next season. As the NBA shifts from Adidas to Nike as its uniform supplier, the league is also loosening its policy on which team wears what color each game.
Steve Kyler: For those that asked - Nike NBA gear expected to be available by end of September. Deal official kicks in Oct 1
It was widely reported that Infor, the company sponsoring the Nets jersey ad, paid more to have their red logo “pop” against the Nets black-and-white gear. It’s why the Nets got a lot more money —$8 million— than all but one team selling space on jersey. That one team was the Cavaliers, who have LeBron James. But on Tuesday morning, Darren Rovell tweets that the “pop,” the “clash” of red on black-and-white has been abandoned.
Milton Bradley: Redick said in interview w/ team site that jersey #4 was taken. He said will be clearer at a later date. What's this about? Tom Moore: The Sixers decided to retire Dolph Schayes' No. 4 while Nerlens Noel was wearing that number.
While there will be a time and place to recognize your lasting impact in Memphis, starting today, as stated earlier by Controlling Owner, Robert Pera, number 50 will never be worn by any other member of the Memphis Grizzlies.
Alex Kennedy: The NBA Store released the best-selling jerseys for the 2016-17 season. Here is the top 15: pic.twitter.com/iuHuj7SVwy
Alex Kennedy: The NBA Store released the best-selling merchandise for the 2016-17 season. Top 10 teams: pic.twitter.com/MCRdFmMYc8
A Team USA Olympic basketball jersey that could have been worn by Michael Jordan sold Thursday for $273,904 in an auction, according to Grey Flannel Auctions.
The jersey was auctioned off by Grey Flannel Auctions, whose officials said it matched all the markings compared with photos of the uniform. It is not known who supplied the uniform, nor who purchased it. The previous record for a basketball jersey was $190,414 in 2011 for an ABA Virginia Squires jersey worn by Dr. J.
Rick Bonnell: So Treveon Graham gave up No. 12 @Charlotte Hornets jersey to Dwight Howard. I certainly hope he got some compensation from @Dwight Howard
Jeff Zillgitt: Here's how that Goodyear logo might look on the Cavs' jerseys next season: pic.twitter.com/AnskxaUvWb
Albert Nahmad: Jersey deals ($/yr est): CLE: Goodyear (TBD) BRK: Infor ($8M) BOS: GE ($7M+) SAC: Blue Diamond ($5M) PHI: StubHub ($5M) UTA: Qualtrics ($4M) The 24 teams that haven’t yet announced a jersey sponsorship deal yet now have a decent swath of deals from which to triangulate value.
The Cavaliers will carry another big piece of Akron with them starting next season when the Goodyear Tire and Rubber Company's Wingfoot logo appears on game jerseys.
The Cavs and Goodyear will formally announce the partnership Monday as part of the NBA's three-year pilot program to sell ads on uniforms, starting next season. The pairing makes sense, as Cleveland's star player, LeBron James, is Akron's favorite son, and Goodyear is the city's cornerstone company. It was founded there in 1898.
If there was any doubt, Wyc Grousbeck confirmed Monday morning on Toucher & Rich that we’ll never see another Celtics player don the No. 34 jersey. That will forever belong to Paul Pierce, whose 19-year NBA career came to an end Sunday afternoon when the L.A. Clippers were eliminated from the playoffs. Pierce spent 15 great seasons with the Celtics, leading the team to their 17th NBA Championship in franchise history in 2008, earning NBA Finals MVP honors in Boston’s six-game series win over the L.A. Lakers.
“There have been conversations in general by people close to him,” said Grousbeck. “But we haven’t been allowed to talk directly to Paul while he’s been playing. He’s made it clear he’ll always feel like a Celtic and this is his basketball home. I think he wants to come back. We’re a little busy right now, thank goodness, and we’ll speak to him when the time is right. “I’d like to get Danny [Ainge] and Brad [Stevens’] input on it the this offseason, and see what Paul would like to do. But he’s a finals MVP, and the last player to wear No. 34 for us.”
While Nike is set to take over the NBA apparel deal for the 2017-18 season, not all of the jerseys coming to the league next year will solely feature the Swoosh. The Charlotte Hornets confirmed this week that players on the team will wear Jordan Brand uniforms once Nike inherits the contract. In a press release posted on Monday, the team confirmed that it would be the only one in the league wearing Jordan jerseys. Michael Jordan is an owner of the Hornets and his Jordan Brand is owned by Nike, hence the connection here.
The new uniforms will be available first at the re-opening of the Hornets Fan Shop in Charlotte, North Carolina. Per the Hornets, the Fan Shop will play host to more Jordan Brand merch than it has in years past upon its fall reopening.
Chris Reichert: The Reno Bighorns announce new colors to match their parent club in Sacramento as well #NBADL pic.twitter.com/RrgluWfNB1
Jeff Zillgitt: Most popular NBA jerseys and team merchandise based on sales at nbastore.com: pic.twitter.com/gvZWg9LAHf
Al Iannazzone: Steph Curry has most popular jersey based on sales at NBAStore.com. Porzingis is 7th and Derrick Rose 12th.
Mark Medina: Lakers rank 4th in the NBA this season for most popular team merchandise. Golden State, Cleveland & Chicago rank ahead
The Wizards, who have already clinched a playoff berth and can clinch their first division title since 1979 with a win or an Atlanta loss on Tuesday, announced they will wear their alternate “Stars and Stripes” uniforms for all home games during the postseason. Washington added the “Stars and Stripes” alternate to its wardrobe before the season in conjunction with the team’s “military series,” which honors a different branch of the military at six home games. The Wizards are 3-2 in the “Stars and Stripes” uniforms thus far and are scheduled to wear them one more time during the regular season, on April 4 against Charlotte.
Word came down on Tuesday that Bulls former owner Jerry Krause had died, so the team added a memorial patch, shown above, for last night’s game against the Pistons. While the patch may look simple and straightforward enough, there are actually several notable aspects to it. One at a time: 1. According to Bulls spokesman Tony Hyde, the patch is just a placeholder, with a new patch to follow for tomorrow’s game against the 76ers. Placeholder memorials aren’t unheard of, but they’re usually just simple black bands. Not sure I can recall a placeholder memorial that included typography.
Darren Wolfson: Trade deadline aside, Taylor told me he and Thibs have communicated to KG that whenever he wants they'd like to retire his jersey. #Twolves
Darren Wolfson: #Twolves make it official: logo overhaul coming next season. Lime green will be part of. Note sent to season-tix tolders (h/t @rayvon_32):
Scott Soshnick: BREAKING: @cavs have jersey patch deal w/ @goodyear, sources say. Company based in Akron. @KingJames, of course, from Akron #sportsbiz #nba
The Brooklyn Nets have sold a jersey patch sponsorship to Infor, a closely held software company backed by Koch Industries Inc. The company will pay $8 million annually for the deal under the league’s three-year pilot program, according to a person familiar with the terms who asked for anonymity because the information is not public. As part of the tie-up, Infor will also provide data analytics and technology to support the team’s business operations, fan experience initiatives and player performance.
“Our alliance with Infor is a transformative partnership for both business and basketball operations and is indicative of the cutting edge and gritty culture we are building,” said Brett Yormark, CEO of Brooklyn Sports & Entertainment. “The patch on the jersey represents our deep engagement with Infor and the software company’s role in taking our performance to the highest level in basketball operations and the business side. We are looking forward to joining some of the world’s most innovative brands, like Ferrari, for the unique opportunity of instilling Infor’s proven business applications into our company.”
Thomas had planned on changing his number at some point, but with a nickname "IT4" and fans buying his jersey, he's had a change of heart. "I probably won't change it. I wanted to, but it's getting tougher and tougher," he said. "You see a lot of people with No. 4 jerseys, and I would feel bad for those that pay their hard-earned money to buy a No. 4 jersey."
The Boston Celtics and GE today announced a multi-year partnership in which the world’s leading digital industrial company will become the team’s exclusive Data and Analytics Partner. GE, which moved its global headquarters to Boston in 2016, will receive a number of marketing assets, including the first jersey patch partnership in the team’s history, beginning in the 2017-18 season. A key component of the relationship will center around GE’s ability to provide the 17-time NBA Champions with its best-in-class expertise, products and insights across data science, medical equipment, and lighting solutions. Terms of the partnership were not disclosed.
In announcing the partnership, Celtics president Rich Gotham said, “GE will be woven into the fabric of the Boston Celtics both literally and figuratively. Their leadership in innovation, analytics, and technology will help us to be as competitive as we can be in everything from optimizing our facilities and equipment to player performance. Simply put, GE will make us a better and smarter basketball team and organization.” “GE and the Boston Celtics both have rich histories of tradition and innovation and we’re thrilled to bring these two iconic brands together in a way that will drive further success for the team and pride in the City of Boston,” said GE Chief Marketing Officer Linda Boff. “The Celtics will become another key ally in GE’s mission to help make Boston an epicenter of tech innovation.”
The Boston Celtics will announce on Wednesday that the team has signed a wide-ranging sponsorship deal with GE that includes the rights to have the company's logo on its jerseys, sources told ESPN.com. Terms of the deal were not immediately known, but sources close to the deal said that GE will become the team's data and analytics partner.
Jeff Zillgitt: Steph Curry tops list of most popular NBA jerseys. Top 15 players in jersey sales and top 10 teams in apparel sales: pic.twitter.com/ntYspFglv7
Yesterday’s Wall Street Journal included an article about the league’s plan to stop selling lower-priced replica jerseys at brick-and-mortar shops next season (which, as you can imagine, doesn’t matter to me one little bit), and buried within that article was the following tidbit: Nike, meanwhile, is expected to present its initial NBA jersey designs to retailers beginning this week. The company said it doesn’t plan to produce sleeved jerseys, a style debuted by Adidas in 2013 that received mixed reviews from players and fans.
On Saturday night, however, Duncan will be forced to leave his comfort zone and deliver a speech in front of a sold-out crowd as his jersey is retired and raised to the rafters. “I just think he wants to get it over with because he knew it was coming at some point,” Spurs coach Gregg Popovich told The Undefeated. “The sooner, the better. The quicker, the better. He probably won’t say much. He probably wishes we wouldn’t do it. “But he owes that to the fans to go out there and let them applaud him for what he’s done. He understands that.”
“You knew that day was going to come,” Spurs guard Tony Parker told The Undefeated. “It’s already unbelievable that he played 19 years, especially with his knees. It’s a great honor. Well-deserved. He’s the best power forward of all time. I can’t wait for that day. It’s going to be a great night.” Spurs guard Manu Ginobili said Duncan’s jersey retirement will be “emotional” for him. “A lot of flashbacks will come back to me because of what we went through. Most of his games were with me,” Ginobili said.
The defending champion Cleveland Cavaliers announced Tuesday that they'll turn back the clock this season with six Hardwood Classic Night games at Quicken Loans Arena, starting on Dec. 9. In addition to commemorative in-game videos, music and entertainment, the Cavs will rock the retro bright-orange uniforms that the team wore in the mid-1980s, paying homage to rosters headlined by World B. Free, Ron Harper, Mark Price and John "Hot Rod" Williams.
Stefan Bondy: According to Knicks PR, the reason Joakim Noah is not wearing the Hoops for Troops socks is because they didn't have his sock size.
Nike's massive footprint in the NBA will be even bigger next year, with the global sportswear powerhouse set to become the official on-court apparel provider for the league beginning with the 2017-18 season. While the brand is likely far from unveiling the uniforms teams will wear in the coming season, a leak arrived on Friday featuring what looks to be the Philadelphia 76ers' kits.
John Musumeci: Stop wearing white socks with black shoes - Brandon Jennings: These NBA socks Trash!!!!!! Just go back to black & white socks! Why sneaker gotta match my colorful sock this ain't the Circus. I came into the league when we wore black socks on the road & white socks at home! Simple is always good. Forcing us to wear a sock with all different colors is Thirsty! Never been my style.
Isaiah Thomas: Real talk! RT @brandonjennings: I came into the league when we wore black socks on the road & white socks at home! Simple is always good.
Jeff Morton: Updated Denver Stiffs story. Apparently “White Pride” came from Adidas, not the Nuggets. Was removed from website. Wilson Chandler: Don't care where it came from, they need to get rid of it.
Although it hasn't been officially announced yet, multiple sources indicate the Lakers to be wearing Magic Johnson-era throwbacks at some point this season.
Several sources have indicated the Heat will have a new alternate uniform this season. Although nothing has been released yet, the video game NBA 2K17 may have provided a hint of how the design will look:
The Washington Wizards will pay honor to the men and women of the military with the addition of a new “Stars and Stripes” uniform during the 2016-17 season. The red, white and blue jersey will feature stars and stripes on each side while the shorts will highlight stripes and the Wizards’ Monument logo. Fans can preorder the jersey at shop.monumentalsportsnetwork.com or at the team store on Oct. 13.
Josh Lewenberg: Raptors will indeed unveil their blue Huskies alternate jersey tomorrow. They last wore Huskies throwbacks in 2009-10, DeRozan's rookie year
The Emirates Group is in preliminary talks to sponsor jersey patches for a number of National Basketball Association teams, according to two people with knowledge of the discussions. Allowing advertising on uniforms is a new initiative for the NBA. People familiar with the league and team operations say the sponsorships are expected to generate $150 million in total revenue a year. The three-year pilot program starts in the 2017-18 season.
A deal with the NBA would allow Emirates to put its name on a 2.5-inch square patch on the left shoulder of the jerseys. It's not clear how many of the league's 30 teams the company is looking to sponsor. The Dubai-based aviation company flies to the following NBA cities: Boston, Dallas, Chicago, Houston, Los Angeles, New York, Orlando, San Francisco, Washington D.C. and Toronto. The NBA declined to comment. Emirates didn't immediately respond to a request for comment.
The Emirates bundle won't include LeBron James's Cleveland Cavaliers, according to people familiar with the discussions. The people asked to remain anonymous because the talks are not public.
Arison also all but confirmed that the Heat would not again issue Dwyane Wade's No. 3, writing, "For the first time in a long time, Dwyane Wade will not be part of our team, but it will be a joyous homecoming when we someday hang his #3 jersey from the rafters of AmericanAirlines Arena."
Orlando Magic PRDish: The Orlando Magic unveiled today new alternate “Stars” uniforms, which will serve as the team's fifth uniform.
On Thursday, the Minneapolis/St. Paul Business Journal’s Nick Halter wrote (subscription required) that the Wolves are getting a new logo and uniforms, quoting owner Glen Taylor as saying, “I think so. Sooner than later. No definite date has been set.” Ruiter would not confirm when the changes would take place, though logic says two things: 1) It won’t be this season, which is only a few months away from starting. 2) It would make sense to happen in 2017-18, when the renovation of Target Center is slated to be complete.
Calvin Watkins: Rockets voted against this because teams have to share the money gained with each other. - RT: NBA on ESPN: Warriors asking $15-20 million a year for rights to advertise on jersey, most of any team. (via @darrenrovell)
It is believed that the Warriors, who won the title in 2015 but lost in the Finals to the Cleveland Cavaliers in seven games this year, are asking for more money than any other team. The NBA recently approved a three-year pilot program to allow teams to sell 2½-inch by 2½-inch patches on the upper left of the jersey opposite what will be a swoosh from Nike, which will begin its deal as the official apparel maker after the 2016-17 season.
Only one team has consummated a deal since the league allowed teams to start doing business in mid-May. The Philadelphia 76ers' three-year deal with StubHub is worth $5 million a year, according to sources.
The NBA has released jersey sales numbers from the previous fiscal year, and they came somewhat of a surprise: Russell Westbrook's jersey outsold Kevin Durant's. According to the NBA's release, Westbrook owned the sixth-best selling jersey this past year. Durant finished eighth. Those two, specifically, helped the Oklahoma City Thunder jump to fifth in overall merchandise sales. Of course, with Durant darting for the Golden State Warriors, that could all change in the upcoming season. It's possible the Thunder take the biggest hit of any team to their merchandise sales.
Stephen Curry, the two-time reigning MVP, unsurprisingly finished the year with the most popular NBA jersey. He was followed by LeBron James, Kobe Bryant, Kyrie Irving, Klay Thompson, Westbrook, Draymond Green, Durant, Kawhi Leonard and Derrick Rose.
Marc Berman: #Knicks say Derrick Rose will wear the number he donned at Simeon High, 25, which he wore in honor of slain Chicagoan.
James Ham: A video look at the Sacramento Kings Uniform Unveil 360 youtu.be/9DjrtFbG0H0 via @YouTube
The National Basketball Association is embarking on a two-week campaign with on-demand commerce platform Teespring to sell limited edition LGBT Pride month t-shirts. Each NBA team’s logo has been altered to display a rainbow design set on a black background. Shirts are on sale for $24.95 a piece. All proceeds from the sale of the LGBT Pride month shirts will benefit the Gay, Lesbian and Straight Education Network (GLSEN), a national organization focused on ensuring safe schools for all students. Its main mission is to reduce the amount of harassment that occurs at schools based on sexual orientation, gender identity and gender expression. “Support from professional sports for LGBT people has been one of the biggest cultural developments of the past five years, and the NBA has consistently led the way,” said GLSEN Executive Director Dr. Eliza Byard. “For LGBT fans and players alike, visibility and inclusion in the family of sports remains a key goal. The entire GLSEN family is proud of our longstanding partnership with the NBA, and excited about all of the work we are doing together to make K-12 physical education and athletics – and all of K-12 education – more inclusive and welcoming of LGBT students.”
Before the 2015-16 season began, one team attempted to take the custom jersey game to a whole new level. The Santa Cruz Warriors showed off their Surf City throwback jersey, a nod to the Golden State Warriors’ famous ‘City’ uniform with the Bay Bridge on the front and the cable car on the back.
The front saw a lighthouse with the iconic Giant Dipper roller coaster on the front, with a beach babe riding a surfboard on the back. The jersey received incredible amounts of praise on social media, with fans asking where they could purchase a uniform of their own. The initial plan was to auction off the game-worn jerseys as usual, then have a limited run of them for sale to the general public shortly thereafter.
Fans tuning in to the NBA's Christmas Day games this winter may find themselves experiencing a sense of déjà vu. That's because the NBA's 2016 Christmas Day uniforms are extremely similar to last year's Christmas designs. The 2016 Christmas set won't be officially unveiled until later this year, but the designs are shown in an Adidas catalog that was provided to ESPN.com by an industry source. The designs utilize the same template as the 2015 Christmas uniforms -- including the same chest scripts based on vintage holiday card typography, the same number font, and the same wax seal graphic on the rear collar -- but with a greater emphasis on team colors.
July 1, 2022 | 8:21 pm EDT Update
The Jazz sent Rudy Gobert to Minnesota in a deal that netted Utah four future first-round picks and 2022 first-round pick Walker Kessler, per ESPN. Reports from The Athletic and ESPN stated that Utah has no plans to trade Mitchell and would retool its roster around Donovan Mitchell. But there is some skepticism about Utah’s long-term plans in the wake of the Gobert trade. Several teams still view Mitchell as attainable for the right return.
People in touch with the Knicks prior to the draft said the club was wary of trading the combination of picks and players that it would take to land a player like Mitchell. The thinking, according to people in touch with the club at the time, was that there wouldn’t be enough left on the roster to field a contending team.
If Utah decides to trade Mitchell, Miami is certainly a team to watch. The Heat’s situation is complicated by the club’s pursuit of Kevin Durant (according to a source, several people were lobbying Durant on behalf of Miami on Thursday and Friday in the wake of his trade request out of Brooklyn).