“It’s important to understand, in Mexico, that we have a lot of fans of basketball, and we will always be looking for alternatives that will help them enjoy the basketball,” he said. “It’s not all about putting the games on TV. It’s that they need to touch, feel, breathe the basketball. And this is exactly what we are offering them.” Zarraga said there are 20 million NBA fans in Mexico, which could be called a good start for a country that has about 130 million people in total.
It’s completely conceivable how this new G League franchise, which is partnering with a local team called Capitanes, could boost the sport and Mexico’s own first league, Liga Nacional de Baloncesto Profesional. The country’s passion for the sport will need to continue before serious talks about putting a franchise here would even make sense.