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The NBA’s television doldrums so far this season are happening at the local level, too, where regional sports network ratings from 28 U.S.-based teams had dropped 10 percent on average at the All-Star break compared to the same point last year. Overall, most of the country’s RSNs have posted ratings gains this season; 15 have seen TV ratings increases in the first part of the season, and 13 have seen TV ratings decreases. (Information for Memphis and Toronto was not available at press time.) But it was the size of the decreases — and the big markets where they occurred — that caused the overall RSN average to drop by double digits through Feb. 12.
According to Nielsen, the Mavericks enjoyed the highest regional TV ratings surge in the NBA this season. Dallas' 86 percent increases in viewership and ratings from last season to this season on Fox Sports Southwest surpassed No. 2 Denver's 77 percent increases. The average rating of Mavericks games on FSSW increased from 0.7 to 1.3. The numbers no doubt are a reflection of local excitement generated by the addition and play of rookie Luka Doncic, as well as late-season interest in the final games of Dirk Nowitzki's illustrious 21-season career.
TV ratings for games are down this season. The All-Star Game ratings were down. Silver said the league is struggling to reach the millions of fans from the target age 18-34 demographic who don't have cable or streaming packages. They care about the league but don't build the habit of watching games on TV or in person, a core tenet of creating revenue. "You see a tweet saying, 'Warriors-Rockets great matchup, Harden is going for 60.' The fact [is] you can't just [click] and get that game," Silver said. "That transactional friction has to be eliminated. We're being paid a lot of money to gate our content right now [by TV partners]. What's happening is demand and supply aren't meeting."
he NBA’s television doldrums so far this season are happening at the local level, too, where regional sports network ratings from 28 U.S.-based teams had dropped 10 percent on average at the All-Star break compared to the same point last year. Overall, most of the country’s RSNs have posted ratings gains this season; 15 have seen TV ratings increases in the first part of the season, and 13 have seen TV ratings decreases. (Information for Memphis and Toronto was not available at press time.)
The drop-off is most pronounced in some of the league’s biggest markets, like New York (down 41 percent on MSG Network), Chicago (down 36 percent on NBC Sports Chicago) and Boston (down 27 percent on NBC Sports Boston). Ratings for Bulls games in Chicago are at their lowest point in at least 13 years as the team has struggled on the court with one of the NBA’s worst records.
More than halfway through the regular season, NBA ratings have fallen. The real plummet has been on Turner, which started with a LeBron-less opening night and has been playing from behind ever since. The network is down 22 percent compared to this point last year.
ESPN is also off, but just 5 percent. ABC was up 5 percent on Christmas Day in a slate that was headlined in prime time by James’ Lakers against the Warriors. ABC tips off its weekly Saturday night coverage this weekend, which will offer a truer gauge.
The NBA feels it is on the upswing as Turner/ESPN/ABC were up 3 percent in December compared to November. Maybe this will be a trend, but so far — like the teams he plays on — the viewing might be a little too overdependent on James.
Storyline: TV Ratings
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September 23, 2021 | 11:46 am EDT Update
Though it doesn’t look good right now, the Sixers continue to insist that their preferred outcome at this point is to bring Simmons back and try to work through this. Embiid has publicly stumped for Simmons and privately insisted they can turn this around if they simply get him back in the gym and around the team. Rivers does not believe this will be an issue in the locker room, using an example from his own playing days to show these situations can be rectified. “The San Antonio Spurs traded Sean Elliott,” Rivers said. “You remember that? Traded him to Detroit, he failed the physical, didn’t want to come back, came back and they won the championship the next year, so these things can happen.”
Storyline: Ben Simmons Trade?
“That may be where he’s at today, that may not be where he’s at tomorrow. You just don’t know, and that’s why we got to keep communicating and see where we can take this,” Rivers said. “He has four years left on his contract, it’s in our hands…once we get him back in the fold, then we can get to work. If that doesn’t happen, I don’t have an expectation. Because I don’t know where we would go. That will happen if it happens, but right now Ben is still part of this team, and I’m gonna focus on that part of it.”
Yossi Gozlan: The Pelicans ended up operating over the cap after clearing a lot of money in their trade with the Memphis Grizzlies. While they couldn’t get an All-Star caliber player with their flexibility, they might have better fits on their team now that they have more shooting to surround Williamson. They could be primed for a significant in-season trade with many young players, draft picks and tradeable salaries in their arsenal. Satoransky and Josh Hart could be particularly expendable due to New Orleans’ glut of guards, with Hart being an intriguing name to keep an eye on due to his unique salary structure.
Yossi Gozlan: Robinson is currently eligible for an extension worth up to $55.6 million over four years. Since the Knicks exercised his team option for this season, he will become an unrestricted free agent in 2022. This could incentivize them to extend him before the end of the season. A two-year deal that aligns his contract with the rest of the core could make sense. The Knicks won’t be losing any cap space since they’re capped out until at least 2023. They also must decide whether or not to extend Kevin Knox before the start of the regular season.
Storyline: Mitchell Robinson Extension?
Ownership was made aware of Rosas’ transgressions with the staffer when team officials were provided with photographic evidence of their connection, sources said. It seems few if any in Minnesota and around the league had general knowledge of Rosas’ relationship until Wednesday, when the news quickly spread throughout the organization, and to rival team personnel, like wildfire. Rosas and the woman, each of whom is married, were seen kissing in a suite during a Minnesota United FC game last Saturday at Allianz Field​​, sources said. The soccer club was told to reserve luxury seating for several Timberwolves players and personnel, including assistant coach Pablo Prigioni. Two seats were filled by Rosas and the staffer.
Those pictures have been obtained by Bleacher Report. One photograph is a close-up shot, clearly showing Rosas and the woman sitting beside one another in light blue cushioned seats, behind the suite’s protective plexiglass. A second photograph follows, where the two have leaned towards one another for a romantic embrace. Minnesota’s statement announcing Rosas’ departure provided no further context behind its decision, and as word of his affair swirled around the league Wednesday, several executives noted how Timberwolves owner Glen Taylor did not thank Rosas for his time atop the team’s basketball department, as is customary in the business.
Storyline: Timberwolves Front Office
The revelation of Rosas’ relationship comes after a series of tense staffing dynamics within his front office, and a level of discontent from some Timberwolves staffers pertaining to Rosas’ leadership style, which has been described as isolationist. Any lead executive is privy to make final basketball decisions as they see fit, but several Minnesota figures told B/R they were dissatisfied by Rosas’ penchant for disregarding consultations from his front office.