Over recent weekends, BIG3 games averaged a 0.5 rating on the CBS broadcast network. That’s not great. But close to the 0.7 rating and 1 million viewers it drew for its second championship game in 2018. The deal with CBS is only for the 2019 season. But Kwatinetz is thrilled to be in business with CBS, America’s most-watched TV network.
The good news for BIG3? A league consisting of grizzled 30 and 40-something players, some with greybeards, has become surprisingly popular with millennials and Generation Z, both on TV and social media. Now BIG3’s eyeing events in China and countries where basketball is growing. “It is amazing when you think about it. We have the oldest players — and the youngest audience,” Kwatinetz said.
The NBA’s television doldrums so far this season are happening at the local level, too, where regional sports network ratings from 28 U.S.-based teams had dropped 10 percent on average at the All-Star break compared to the same point last year. Overall, most of the country’s RSNs have posted ratings gains this season; 15 have seen TV ratings increases in the first part of the season, and 13 have seen TV ratings decreases. (Information for Memphis and Toronto was not available at press time.) But it was the size of the decreases — and the big markets where they occurred — that caused the overall RSN average to drop by double digits through Feb. 12.
According to Nielsen, the Mavericks enjoyed the highest regional TV ratings surge in the NBA this season. Dallas' 86 percent increases in viewership and ratings from last season to this season on Fox Sports Southwest surpassed No. 2 Denver's 77 percent increases. The average rating of Mavericks games on FSSW increased from 0.7 to 1.3. The numbers no doubt are a reflection of local excitement generated by the addition and play of rookie Luka Doncic, as well as late-season interest in the final games of Dirk Nowitzki's illustrious 21-season career.
TV ratings for games are down this season. The All-Star Game ratings were down. Silver said the league is struggling to reach the millions of fans from the target age 18-34 demographic who don't have cable or streaming packages. They care about the league but don't build the habit of watching games on TV or in person, a core tenet of creating revenue. "You see a tweet saying, 'Warriors-Rockets great matchup, Harden is going for 60.' The fact [is] you can't just [click] and get that game," Silver said. "That transactional friction has to be eliminated. We're being paid a lot of money to gate our content right now [by TV partners]. What's happening is demand and supply aren't meeting."
he NBA’s television doldrums so far this season are happening at the local level, too, where regional sports network ratings from 28 U.S.-based teams had dropped 10 percent on average at the All-Star break compared to the same point last year. Overall, most of the country’s RSNs have posted ratings gains this season; 15 have seen TV ratings increases in the first part of the season, and 13 have seen TV ratings decreases. (Information for Memphis and Toronto was not available at press time.)
The drop-off is most pronounced in some of the league’s biggest markets, like New York (down 41 percent on MSG Network), Chicago (down 36 percent on NBC Sports Chicago) and Boston (down 27 percent on NBC Sports Boston). Ratings for Bulls games in Chicago are at their lowest point in at least 13 years as the team has struggled on the court with one of the NBA’s worst records.
More than halfway through the regular season, NBA ratings have fallen. The real plummet has been on Turner, which started with a LeBron-less opening night and has been playing from behind ever since. The network is down 22 percent compared to this point last year.
ESPN is also off, but just 5 percent. ABC was up 5 percent on Christmas Day in a slate that was headlined in prime time by James’ Lakers against the Warriors. ABC tips off its weekly Saturday night coverage this weekend, which will offer a truer gauge.
The NBA feels it is on the upswing as Turner/ESPN/ABC were up 3 percent in December compared to November. Maybe this will be a trend, but so far — like the teams he plays on — the viewing might be a little too overdependent on James.
August 14, 2022 | 1:46 pm EDT Update
On the heels of the strong finish to the 2021-22 NBA Regular Season, Jaylen Hoard officially moved his talents to Hapoel Vegan Friendly Tel Aviv on Sunday. Back from six years in the USA, the newcomer signed a training-camp deal, the team announced. The contract is not fully guaranteed. Instead includes a team option for the rest of the season at the end of the training camp and before the launch of the next editions of the 7DAYS EuroCup and Israel’s domestic competitions.
Huge Besson returns to France after signing with Metropolitans 92, where he will play next season alongside Victor Wembanyama and coach Vincent Collet. The 58th pick of the NBA draft, whose rights belong to the Bucks, will have the chance to play on his home soil after a season in New Zealand and improve his game.
Estonia overcame Jusuf Nurkic and Bosnia and Herzegovina’s challenge in a friendly preparation game in Tartu with the final score of 102-89 (16-22, 30-25, 33-12, 23-30). Bosnia and Herzegovina: Dzanan Musa 21 (6 REB), Jusuf Nurkic 18 (9 REB), Aleksandar Lazic 12 (7 REB), John Roberson 11, Amar Gegic 10, Adin Vrabac 10.
A basketball club battling a group of dog walkers over a western suburbs reserve it wants to be the site of a proposed indoor sports stadium has scored the support of teenage Australian NBA player Josh Giddey. The 19-year-old, who was drafted to Oklahoma City Thunder last year, wrote to Maribyrnong City Council offering his help to get the proposed six-court arena on Yarraville’s McIvor Reserve “over the line”.