Per Sports Media Watch: The five-game Finals averaged 381,000 viewers on ESPN, ESPN2 and ABC, the least-watched Finals since 2013 (Minnesota-Atlanta averaged 315,000). Viewership declined 21 percent from last year’s Storm-Mystics sweep (481,000) and 32 percent from the Lynx-Sparks in 2017 (559,000).
1. The 2019 WNBA Finals showcased the best of the league — superb playmaking, athleticism and taut competition. The series between the Washington Mystics and Connecticut Sun extended to a full five games before Washington claimed the franchise’s first title. So how was the viewership for the series? Very disappointing, especially given the quality of the games. Game 5 of the WNBA Finals between the Mystics and Sun averaged 440,000 viewers on ESPN2. That was down from last year’s Storm-Mystics clinching Game 3 (519,000 on ESPN2) and down 51 percent from the 2017 clincher (907,000 on ESPN).
The annual speech isn’t available to the public, so it tends to contain franker messaging than you might find in Adam Silver’s news conferences. This year was no exception. While the NBA has publicly indicated that there’s been a dropoff in ratings, that message gets conveyed with subtlety. In person, with the coaches, Silver was blunt, according to sources at the meeting. Viewership is down, said the commissioner, down so significantly that he badly needs the help of the men present. They must do what it takes to aid the occasionally intrusive TV broadcasts, even if that means going outside their comfort zones.
One of the specific challenges for the NBA this year — which meant a significant task for Carelli and his crew — was to attack the decline in viewership from last season. Regular-season game telecasts across ABC, ESPN, TNT and NBA TV in 2018-19 averaged 1.2 million viewers, down 5 percent from the previous season. (NBA games were still up 3 percent from two seasons ago.) Particularly problematic was the viewership of the early windows of NBA national TV doubleheaders. Last year, per Sports Business Daily, TNT saw a 23 percent drop in viewership for the early windows in a doubleheader. ESPN had an 11 percent drop in the early window for its doubleheader games.
“Overall, it’s an acknowledgement by the NBA that their prime-time telecasts have to be seen where the viewers are to maximize ratings and media revenues — and that means viewers in the Central and Eastern time zones,” said longtime sports TV consultant Lee Berke, who has clients across NFL, MLB, NBA, NCAA, NHL and NASCAR.
Over recent weekends, BIG3 games averaged a 0.5 rating on the CBS broadcast network. That’s not great. But close to the 0.7 rating and 1 million viewers it drew for its second championship game in 2018. The deal with CBS is only for the 2019 season. But Kwatinetz is thrilled to be in business with CBS, America’s most-watched TV network.
The good news for BIG3? A league consisting of grizzled 30 and 40-something players, some with greybeards, has become surprisingly popular with millennials and Generation Z, both on TV and social media. Now BIG3’s eyeing events in China and countries where basketball is growing. “It is amazing when you think about it. We have the oldest players — and the youngest audience,” Kwatinetz said.
The NBA’s television doldrums so far this season are happening at the local level, too, where regional sports network ratings from 28 U.S.-based teams had dropped 10 percent on average at the All-Star break compared to the same point last year. Overall, most of the country’s RSNs have posted ratings gains this season; 15 have seen TV ratings increases in the first part of the season, and 13 have seen TV ratings decreases. (Information for Memphis and Toronto was not available at press time.) But it was the size of the decreases — and the big markets where they occurred — that caused the overall RSN average to drop by double digits through Feb. 12.
According to Nielsen, the Mavericks enjoyed the highest regional TV ratings surge in the NBA this season. Dallas' 86 percent increases in viewership and ratings from last season to this season on Fox Sports Southwest surpassed No. 2 Denver's 77 percent increases. The average rating of Mavericks games on FSSW increased from 0.7 to 1.3. The numbers no doubt are a reflection of local excitement generated by the addition and play of rookie Luka Doncic, as well as late-season interest in the final games of Dirk Nowitzki's illustrious 21-season career.
TV ratings for games are down this season. The All-Star Game ratings were down. Silver said the league is struggling to reach the millions of fans from the target age 18-34 demographic who don't have cable or streaming packages. They care about the league but don't build the habit of watching games on TV or in person, a core tenet of creating revenue. "You see a tweet saying, 'Warriors-Rockets great matchup, Harden is going for 60.' The fact [is] you can't just [click] and get that game," Silver said. "That transactional friction has to be eliminated. We're being paid a lot of money to gate our content right now [by TV partners]. What's happening is demand and supply aren't meeting."
he NBA’s television doldrums so far this season are happening at the local level, too, where regional sports network ratings from 28 U.S.-based teams had dropped 10 percent on average at the All-Star break compared to the same point last year. Overall, most of the country’s RSNs have posted ratings gains this season; 15 have seen TV ratings increases in the first part of the season, and 13 have seen TV ratings decreases. (Information for Memphis and Toronto was not available at press time.)
The drop-off is most pronounced in some of the league’s biggest markets, like New York (down 41 percent on MSG Network), Chicago (down 36 percent on NBC Sports Chicago) and Boston (down 27 percent on NBC Sports Boston). Ratings for Bulls games in Chicago are at their lowest point in at least 13 years as the team has struggled on the court with one of the NBA’s worst records.
More than halfway through the regular season, NBA ratings have fallen. The real plummet has been on Turner, which started with a LeBron-less opening night and has been playing from behind ever since. The network is down 22 percent compared to this point last year.
ESPN is also off, but just 5 percent. ABC was up 5 percent on Christmas Day in a slate that was headlined in prime time by James’ Lakers against the Warriors. ABC tips off its weekly Saturday night coverage this weekend, which will offer a truer gauge.
The NBA feels it is on the upswing as Turner/ESPN/ABC were up 3 percent in December compared to November. Maybe this will be a trend, but so far — like the teams he plays on — the viewing might be a little too overdependent on James.
August 15, 2022 | 10:31 am EDT Update
Clutch Points: “Nothing has happened. The dynamic around Kevin Durant hasn’t changed at all… Durant clearly does not have leverage with the Brooklyn Nets… We may be here at the end of August, we may be here in mid-September.” — @Brian Windhorst on KD trade talks pic.twitter.com/TImHYG9XPx
Keith Smith: Luke Kornet’s contract becomes guaranteed for $300K if he’s not waived by the Boston Celtics today. That’s up from the $100K Kornet is already guaranteed. Kornet’s deal then becomes half-guaranteed at just over $1M on opening night. Fully guaranteed on league-wide date of Jan 10.
Giannis Antetokounmpo landed in the first senior national team training camp after his NBA rookie year when he was 19 in 2014. His teammates and head coach Fotis Katsikaris were slightly confused because of Giannis’ seriousness. The Milwaukee Bucks forward didn’t even smile in the first days. As recalled in Mirin Fader’s book “Giannis: The Improbable Rise of an NBA MVP,” one Greek NT veteran took Giannis’ seriousness for rudeness and was ready to fight him.
“Tell this kid to change his attitude because I’m going to punch his face,” the player approached Katsikaris and told to head coach. Some veterans thought that Giannis was cocky just because he was coming off the NBA. “He was a high draft pick, but we didn’t know how his game would fit. We didn’t know if he could help up,” Calathes was quoted in “Giannis: The Improbable Rise of an NBA MVP.”
The first time Giannis met Katsikaris, Giannis asked if his older brother Thanasis could join the team. The coach was surprised that the player who had just earned a roster spot asked not about his role but a family member. Katsikaris diplomatically explained it wasn’t possible at that point. “Where do you see me? What can I do to improve?” Giannis asked again. He looked Katsikaris in the eye. Katsikaris later admitted he hadn’t seen that kind of focus in a young player before. “He absolutely wasn’t ready to play, but he was a real diamond,” Katsikaris recalled. “Greece is a small country, and of course, we have a great culture in basketball. But we never had a player like him. With his characteristics, with his raw talent. We needed to work with him.”
Clutch Points: Russell Westbrook photobombing his wife’s photoshoot 😂 (via @ninawestbrook/ IG) pic.twitter.com/i3CSMcMNMg
August 15, 2022 | 2:10 am EDT Update
Fox 32 Chicago Sports: Giannis on playing for the #Bulls someday tonight on The Sports Zone on Fox 32 Chicago. @fox32news @foxkickoff @LouCanellis @CassieCarlsonTV @Giannis_An34
“I think anyone asked that question who plays basketball, if he said no, he’d be a liar. It’s a team that won multiple championships, a team with one of the greatest players, if not the greatest player to ever play this game. It’s a no-brainer, everybody would love to play for Chicago. Down the line, you never know. You never know how life brings it. Maybe I play for Chicago,” Antetokounmpo said. “But right now, I’m committed to Milwaukee.”