Ben Fischer: WarnerMedia Chair Jeff Zucker on NBA ratin…

Ben Fischer: WarnerMedia Chair Jeff Zucker on NBA ratings weakness this season: “I think the combination of injuries and sitting out has been an issue, and I think that’s concern, and hopefully that will get addressed over time…. “I think the league has some influence over teams and i would like them to exert that influence.” WarnerMedia Chair Jeff Zucker on load management in the NBA. #SBJSMT

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Tim MacMahon: Doc Rivers says he expects Paul George to make his Clippers debut tomorrow in New Orleans. Will Kawhi Leonard play on the second night of a back-to-back? “I don’t know yet,” Rivers said. “That was a good question. Nice try.”
Amid the ongoing debate about resting players in the NBA, count Dallas Mavericks owner Mark Cuban among those openly willing to support load management. "The problem isn't load management, per se," Cuban told reporters in Boston on Monday. "I think teams have to be smarter about when to load manage. I'm all for load management. Worse than missing a player in a [regular-season] game is missing him in the playoffs."
"It's all data-driven," Cuban said. "We're not going, 'OK, let's just mess with the league and our meal ticket to fans to do something just because it might be interesting. We spend so much money, not just on analytics for predictive reasons, but also for biometrics so we know how smart we can be. "The dumb thing would be to ignore the science."
Cuban said that while it might be frustrating to see players on the bench now, it all pays off in the postseason. "You actually get more of your stars [in the playoffs]," Cuban said. "You get shorter rotations of more of the guys playing in the playoffs, which is what you want to see anyway, right?"
Tom Moore: Brett Brown says Al Horford resting tonight has been in the works for a while. Sounds like Joel Embiid could sit Wednesday in Orlando with Horford starting. #Sixers
Storyline: Load Management
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