Spurs coach Gregg Popovich began the practice of load management several years ago, giving aging veterans Tim Duncan and Tony Parker nights off. Cuban said Popovich wasn’t exactly trying to be an innovator, it was gamesmanship. “Pop was doing it just to [mess] with people,” Cuban said. “Now it’s all data-driven. Let’s just do it to mess with the league and our meal ticket, the fans, and just do something just because it might be interesting. We spent so much money on not just analytics but biometrics to know how smart we could be.”
