While he’s still a raw talent with plenty of room to grow, Zion is a box-office commodity.
“He’s not a max player [yet], but he’s a max entertainer,” an Eastern Conference executive told Yahoo Sports. “As big as he is on the basketball side, with the season tickets they’ve sold, their marketing, their grassroots marketing, he’s bigger on the business side. He changes the perception of the franchise. Between drafting him and hiring David Griffin, they’ve changed their perception. They’re a national franchise now, businesses will be attracted to them.”