The NBA broadcasters are suffering mightily from the lo…

The NBA broadcasters are suffering mightily from the loss of programming. Almost $700 million of ads will be at risk for Disney should the suspended season be fully canceled, Geetha Ranganathan, an analyst at Bloomberg Intelligence, said in a note Tuesday. Turner, which was going to show the scuttled NCAA March Madness college basketball championship in addition to the NBA, faces a loss of almost $960 million in ads, she said.
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September 28, 2021 | 5:08 am EDT Update