Anthony Crupi: As it stands right now, television viewing is down eight percent year over year for the summer season. It’s down 19 percent for broadcast television. For the 18 to 49 demo, which if we are being honest is who the NBA and pretty much everybody else who advertises is interested in, that’s down 36 percent. In the last four years, TV as a whole has lost 52 percent of its target audience. It’s just gone — and it’s not coming back. So the NBA came back against all that and it is down year over year. It’s definitely doesn’t seem like the kind of thing that people should in any way be concerned about because what we’re talking about is very limited ratings. The numbers don’t get scale until you get to the conference championship series and the NBA Finals.
April 17, 2021 | 3:07 pm EDT Update
Sarah Todd: Following an MRI and clinical evaluation, Donovan Mitchell suffered a significant right lower ankle sprain. He will be re-evaluated in one week.
Harrison Faigen: Frank Vogel says Andre Drummond will play and start today. Keef and Dennis are game-time decisions. Marc Gasol is available but dealing with hamstring tightness and his broken finger. Everyone else (other than AD and LeBron and Dudz) is good to go.
On Thursday, the Michigan Wolverines got some big news as senior leader Isaiah Livers announced he would be declaring for the 2021 NBA Draft. He put together an outstanding career in Ann Arbor and will now take his talents to the next level. This was an anticipated decision, but was made official on Thursday.
“It’s pretty crazy,” Stephen Curry said recently. “We’ve been able to mobilize quickly. We didn’t expect to have such an impact — we only launched a year and a half ago. But so many kids were hanging in the dark. It was alarming. We are excited about the work we’re doing but it’s hard to celebrate because it means the need is so great. That’s the dichotomy.”