Anthony Crupi: As it stands right now, television viewi…

Anthony Crupi: As it stands right now, television viewing is down eight percent year over year for the summer season. It’s down 19 percent for broadcast television. For the 18 to 49 demo, which if we are being honest is who the NBA and pretty much everybody else who advertises is interested in, that’s down 36 percent. In the last four years, TV as a whole has lost 52 percent of its target audience. It’s just gone — and it’s not coming back. So the NBA came back against all that and it is down year over year. It’s definitely doesn’t seem like the kind of thing that people should in any way be concerned about because what we’re talking about is very limited ratings. The numbers don’t get scale until you get to the conference championship series and the NBA Finals.
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