Yes, the NBA Finals are down 48 percent from last year, but there are a number of contributing factors. The ratings purge isn’t an isolated affair. A number of observers have suggested that players speaking out on racial inequality during news conferences and kneeling for the national anthem, and the social justice messages on the back of the jerseys during the NBA’s restart have negatively affected the league’s brand and ratings. Los Angeles Lakers star LeBron James has even been blamed for the drop in viewership because of his willingness to speak freely.
July 3, 2022 | 11:25 pm EDT Update
If a trade is possible, would the leaders of the locker room welcome Durant? According to multiple sources, they would, for the same reason they embraced him in 2016. “I mean,” one source said, “it’s freaking Kevin Durant.” The Warriors superstars have been in conversations with Durant. In addition to catching up, the Hall of Fame-bound peers did entertain the idea of a reunion.
The Warriors could undoubtedly put together one of the best packages for a Durant trade. And for a front office known for unearthing every stone, they’d have to vet the chance to add Durant. With that said, according to multiple sources in the Warriors organization, a reunion is highly unlikely. Nothing about the last three years suggests the Warriors would be willing to pay the price for a KD return. That price is likely (and reportedly) an All-Star-caliber player, young talent and a heap of draft picks.
This isn’t a case where the Warriors stars are pressing the front office to go acquire Durant. Sources made it clear they are fine defending their title with Wiggins, Poole and the young players they’ve been grooming to win with them. But if the universe somehow sets it up so legends reunite, they’d be open to it.
David Hardisty: Woj says Brooklyn has “no traction” on a deal for KD or Kyrie. They’re being patient because they “don’t have to trade either”, though that’s not their ideal scenario. Nets trying to get the “biggest haul of assets that they can” and “there’s a lot more talks coming.”
Lionel Hollins, the long-time Memphis Grizzlies head coach through the Grit and Grind era, will join Rockets coaching staff six years after he and Stephen Silas sought to team up on the Houston bench a person with knowledge of the Rockets additions to the coaching staff said on Sunday.
The Rockets will also promote Mahmoud Abdelfattah after he led the Rio Grande Valley Vipers to the G League championship. Abdelfattah was a Vipers assistant coach in their 2018-19 G League championship season and was promoted to head coach the following season. Mike Batiste, a Wizards assistant who like Hollins played at Arizona State, will also join the Rockets staff.
Tony Jones: Utah Jazz head video coordinator Charles Allen has accepted a job with the Sacramento Kings under new coach Mike Brown, according to league sources. He will be the head video coordinator and a special assistant to the head coach