League officials have publicly downplayed concerns abou…

League officials have publicly downplayed concerns about the recent ratings decline, pointing to the N.B.A.’s mammoth social media following as a source of optimism about its broader appeal. Vocal critics — with little to no evidence — increasingly attribute the plunge to a leaguewide embrace of social justice causes, but the dip has had an impact even if there is no clear-cut explanation. Long-held fears among N.B.A. traditionalists that the viewing audience will inevitably shrink after July appear to have been validated.
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