League officials have publicly downplayed concerns about the recent ratings decline, pointing to the N.B.A.’s mammoth social media following as a source of optimism about its broader appeal. Vocal critics — with little to no evidence — increasingly attribute the plunge to a leaguewide embrace of social justice causes, but the dip has had an impact even if there is no clear-cut explanation. Long-held fears among N.B.A. traditionalists that the viewing audience will inevitably shrink after July appear to have been validated.
Tatum scored 31 points and Boston took its turn pounding Miami early, jumping out to a 26-4 lead and cruising to a 102-82 victory that evened the Eastern Conference finals at two games apiece. “Obviously, we knew how important this game was,” Tatum said. “Everybody just had to come up with a different sense of urgency.”
ESPN Stats: Points Scored in Game 4: All Heat starters — 18 Victor Oladipo — 23 This is the very first playoff game that an entire starting lineup was outscored by a player from its bench (since starters were first tracked in 1970-71).
Zach Kram: Re NBA blowouts: 18% of games this postseason have been decided by 25+ points. The record is 23% in 2016. But we remember the 2016 playoffs as amazing because of GSW-OKC and CLE-GSW. A few remarkable moments and series can make up for other blowouts across the board.