The New Orleans Pelicans have signed a deal with Ibotta…

The New Orleans Pelicans have signed a deal with Ibotta to be their second-ever jersey patch partner. The deal means that the Denver-based cash-rewards program will be featured on all editions of the Pelicans’ game jerseys for the 2020-21 season. Ibotta, which launched in 2012, is a free-to-use, cash-back rewards program for customers making purchases in-store, on mobile apps or through websites. It has accumulated more than 400 million downloads and has more than 1,500 brands and retail partners nationwide.

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Despite having its season interrupted, a ratings drop for the championship games and uncertainty about next season, the National Basketball Association expects a “significant increase” in its jersey patch revenue. In an interview with CNBC on Tuesday, Amy Brooks, the league’s president of team marketing and business operations, said it’s “too early to tell” the exact percentage of the projected increase. But she added two-thirds of the NBA clubs are still locked into jersey patch agreements with the remainder of them “actively in negotiations.”
Ponturo said the NBA patch is a ”$1 million to $5 million opportunity right now” in a “buyer’s market” as companies are still navigating Covid-19. Several NBA teams are shopping patches, including the Houston Rockets and Brooklyn Nets. The Rockets’ deal with Rokit Phones expired, and the club did not sport the company’s patch logo in the NBA’s Orlando bubble. Gretchen Sheirr, the Rockets chief revenue officer, said the team’s patch is still holding its value on the open market.
One way it is looking to do that is through a new jersey patch sponsorship, according to Matt Webb, Pelicans vice president of partnerships. The team had a deal with New Orleans-based food and spice company Zatarain’s, which it signed ahead of the 2017-2018 season. That deal is currently up for renewal. Part of the impetus for a new patch partner is Williamson’s appearance on the cover of the upcoming NBA 2K21 videogame. Webb said once the team learned he would be featured there, it focused its conversations around the 2020-2021 season and which company would be represented on its jerseys. While some photos from the NBA 2K21 game have shown Zatarain’s patch on the Pelicans’ kit, others have shown it patchless. “We had to make some decisions on what next year would look like,” Webb said. “We are currently having discussions with Zatarain’s and hopefully over the next couple of months, once the schedule kind of resolves itself for this season and we understand how next season looks, we’ll be able to either make a renewal announcement with Zatarain’s or find a new partner.”
For the Pelicans, they are in no rush to secure their next jersey patch deal, Webb said. They have already started talks with various local and national corporations for a mid-to-long-term contract. Despite the ongoing impact of the coronavirus pandemic and Williamson’s injury-plagued rookie campaign, he remains optimistic that brands will be willing to partner with the Pelicans and their star in the making.
Brad Townsend: Mavericks have scheduled a "business announcement" for 6:30 p.m. tomorrow at AAC, prior to the game against Portland. My understanding is that the team's new jersey sponsor patch will be unveiled.
Tony Jones: The Utah Jazz have renewed their patnership with Qualtrics through 2023. Qualtrics will continue donating the patch 5 For The Fight, which is a commitment to cancer research
Rakuten Inc., which paid the Golden State Warriors $60 million for a three-year jersey sponsorship in 2017, is looking to extend the partnership as the National Basketball Association finalists head into the final season of their deal. The logo patch, on a player’s left shoulder and 2.5 inches (6.35 cm) on each side, is key to raising Rakuten’s brand awareness in the United States, said Amit Patel, who heads the e-commerce giant’s operations in the Americas, in an interview on Friday.
Over the two seasons in which NBA teams have been allowed to sell space on jerseys to advertisers, there has been one holdout: The Oklahoma City Thunder kept their jerseys patch-free. That will end Saturday, as the Thunder have reached a four-year agreement with Love's Travel Stops & Country Stores, an Oklahoma City-based national retail chain, the team tells The company, founded in Oklahoma in 1964, will have its patch debut on Thunder jerseys during Saturday night's nationally televised game against the Golden State Warriors.
The Thunder and the NBA would not disclose the exact financial terms of the deal. The team said the deal ranks among the top 10 in average annual value, which would put it somewhere a little south of $10 million based on publicly known amounts. The league's 29 patches have brought in an estimated $150 million per season so far, according to league sources.
The Warriors have by far the richest; the Japanese e-commerce company Rakuten paid the team an estimated $20 million per season on a three-year patch deal, according to's prior reporting. Some of the original patch deals will expire in the next year or two, and league observers are curious about whether the market for them has improved.
The NBA’s jersey patch program is more than halfway through its three-season test and the results are clear: It’s a slam dunk. As the league continues to search for new revenue, the patch program has delivered, generating more than $150 million. And 20 of the 29 team patch sponsors, including Harley-Davidson and Rakuten, are doing business with NBA teams for the first time.
Darren Heitner: #ThunderUp is the only NBA team remaining without a jersey patch deal. Under current rules, a team may sign up to a 3-year trial agreement. #Pacers became 29th team to sign, striking 2-year deal with Motorola worth $4M-$5M annually, per source.
The Wizards will look a little different when they host the Thunder on Friday, and not only because Dwight Howard is expected to make his season debut. Monumental Sports and Entertainment will announce on Friday a multiyear sponsorship agreement with Geico that will put the Chevy Chase-based insurance giant’s logo on the uniforms of the Wizards, the Washington Mystics and the Capital City Go-Go.
I was told by an industry source (sports marketing, not eyeglasses) that Chicago-based Vivid Seats was close to landing this deal. What kind of shared values would an online ticket reseller share with the Bulls? A love of marked-up ticket prices? Now in defense of the Bulls, their vice president of marketing and communication Susan Goodenow, who is always a good(enow) sport with my questions, said Reinsdorf and the rest of the front office were impressed how Zenni does charitable work providing glasses to people who can’t afford them. While there’s no concrete plans yet, Goodenow sees the two partners joining forces in that regard.
The Philadelphia 76ers announced today that Beats by Dr. Dre (Beats), the leading global premium headphone brand, will serve as an official partner of the team. The entities have agreed to a multi-year deal, terms of which were not disclosed. “We are extremely excited to announce our partnership with Beats. The pairing of two iconic, global brands, in sports and audio, will enhance our fans’ already dynamic in-game experience,” Philadelphia 76ers Senior Vice President of Marketing Partnerships Chad Biggs said.
The Phoenix Suns have sold their jersey patch to payment processor PayPal in a deal that both team and company officials hope will make the arena more of a cashless environment.
In addition, the team announced FedEx as the Memphis Grizzlies’ first-ever Jersey Sponsor. FedEx will be integrated into all jersey editions for players on-court and fans purchasing the new uniforms at Grizzlies-controlled retail locations.
Peter Edmiston: Statement Edition uniform, note the FedEx logo is different and the piping is only on one leg
Corporate sponsors spent an estimated $1.12 billion on the NBA this season, fueled by the new sponsorship patches on team jerseys. That figure comes from IEG/ESP, a division of ad agency WPP that tracks sponsor spending and ROI on the major US sports leagues. This is the first time NBA sponsor spend has topped $1 billion. For comparison, it puts the NBA between MLB ($892 million) and the NFL ($1.25 billion) in sponsorship spend. The $1.12 billion is 31% higher than the $861 million in NBA sponsor spend last season, a much bigger increase than was projected. Sponsorship spend in the big four pro leagues typically gets bigger every year, but the NBA spend grew by far more than expected.
The jersey patches only account for $137 million of this year’s total, IEG/ESP says. That’s a small chunk of the $1.12 billion, but it’s $137 million that is entirely new this season, since the patches are new. The average patch deal pays a team $6.5 million per year, and most are two-year deals. The lion’s share of the $1.12 billion comes from league-level sponsors: big blue-chip consumer brands like Anheuser-Busch InBev, American Express, Frito-Lay and Gatorade (both part of PepsiCo), Nike, and State Farm, which IEG/ESP says is the No. 1 most active NBA sponsor. “Our partners continue to activate with us at extraordinary levels and integrate into our platforms year-round,” says the NBA’s SVP of global partnerships Kerry Tatlock.
Bobby Karalla: The Mavs have reached a jersey patch sponsorship agreement with Dallas-based @5milesapp. More too with it, including crypto and blockchain capabilities with purchasing tickets.
Arash Markazi: The LA Clippers have signed a jersey patch deal with dating app Bumble.
On Tuesday, the Los Angeles Clippers became the 20th NBA team to sign a jersey patch deal with an advertiser. But the sponsor the team chose is a little different than some of the others. The Philadelphia 76ers have StubHub, the Cleveland Cavaliers have Goodyear, and now the Clippers have the female-forward dating app Bumble. The marriage between Bumble and the Clippers makes sense on a few different levels. The Clippers have the largest female leadership team not just in the NBA, but in all of sports. There are six women in top leadership positions with the Clippers, and choosing Bumble is a reflection of that. Bumble was founded by a woman, Whitney Wolfe Herd (who also co-founded Tinder), and the app is unique from other dating apps by having women make the first move and send the first message.
The Clippers will sport the patches on their jerseys starting Tuesday night, but they’re not going to be called patches. In keeping with the theme of gender equality, they’re going to be called “empowerment badges.”
Bumble, a social network company best known for a dating app where women make the first move, will place its logo on the uniform of the Los Angeles Clippers basketball team. Bumble will pay about $20 million over three years, according to a person familiar with the deal who asked not to be identified because the terms are private. It’s part of a broader agreement between the company and Steve Ballmer’s NBA franchise.
Placing the logo on the jerseys worn by LeBron James, Kevin Love and the rest of the Cavs costs Goodyear $10 million annually. According to GumGum, a sports media valuation company, Goodyear's return of investment on social media alone through the first half of the season has been more than $3.4 million.
That's tops in the league, beating out the Golden State Warriors, Boston Celtics, Los Angeles Lakers and New York Knicks. GumGum says logos on NBA uniforms will generate over $350 million in value to companies with jersey sponsorship deals just on social media. The only better placement for an NBA sponsor: on the shoulder opposite the jersey patch where the logo of the league's uniform provider, Nike, is stitched.
The Pelicans and Zatarain’s today announced a new integrated marketing partnership featuring the company’s iconic name, brand and logo on the team’s game jerseys beginning with the 2017-18 NBA season. In addition to the jersey patch, for every Pelicans slam dunk throughout the season, Zatarain’s will donate meals to the Second Harvest Food Bank charity. Second Harvest operates through food distribution programs, community kitchen meal services, nutritional education, and public benefits assistance.
The New York Knicks became the 17th NBA team to sign a deal to wear an advertising patch on their jersey, announcing Tuesday that the logo of website publishing platform Squarespace would grace its uniform. As part of the partnership, the Madison Square Garden Company, owners of the Knicks and the Garden, and Squarespace will provide financial support and give digital advertising opportunities to local small businesses that use the website platform.
The Los Angeles Lakers will wear the Wish logo on their jerseys starting this season after agreeing to a three-year deal with the California-based e-commerce mobile app company. The Lakers' multiyear deal with Wish -- a company that rose to prominence recently as a sponsor of the Floyd Mayweather-Conor McGregor fight -- will be for $12-14 million annually, as first reported by the Sports Business Journal. The jersey sponsorship ranks second behind the Golden State Warriors' deal with Rakuten, which is worth $20 million annually and includes naming rights to the Warriors' team facility.
Add the Los Angeles Lakers and Miami Heat to the list of teams that will sport a sponsorship patch on the upper left corner of their jersey this season, as both teams announced Thursday that they have signed partnership deals with local companies. The Lakers are partnering with Wish, a California-based e-commerce company, on a three-year deal worth $12-14 million annually, according to Sports Business Journal.
Los Angeles Lakers‏: #LAKERSxWISHapp
Miami HEAT‏: Miami HEAT x @UltimateHCM #UltiHEAT
The NBA is permitting teams to put advertisement patches on their jerseys beginning this season, and South Florida-based Ultimate Software has won the competition to occupy that space on Heat jerseys, according to two league sources.
“We are extremely proud to have Ultimate Software as the first partner on the Miami Heat Jersey,” said John Vidalin, the Heat’s executive vice president/revenue officer. “This is truly a historic opportunity and we are thrilled that we will be partnering with a company based here in South Florida.” The ads will appear on the left shoulder of Heat jerseys during games.
The Golden State Warriors signed the largest of the NBA ad patch deals this week, selling the space on its jersey for the next three years to Japanese tech holding company Rakuten. Sources say the deal is worth $20 million a year, nearly doubling the second-highest deal signed by the Cleveland Cavaliers.
Channel 2 Action News and the Atlanta Journal-Constitution have exclusively learned that Atlanta-based Sharecare has reached a five-year deal to become the official jersey patch sponsor of the Atlanta Hawks. “We feel really comfortable saying that this Sharecare partnership is the second largest annual partnership behind our Philips naming rights deal,” Andrew Saltzman, Executive Vice President and Chief Revenue Officer for the Atlanta Hawks, told Channel 2 Sports Director Zach Klein.
The Milwaukee Bucks will announce Thursday that they have signed a jersey advertisement patch deal with motorcycle manufacturer Harley-Davidson. The brand's iconic orange, white and black logo will appear on the team's white, green and black jerseys. Terms were not disclosed.
The brand's iconic orange, white and black logo will appear on the team's white, green and black jerseys. Terms were not disclosed. "When we first saw how it looked, we thought it was just so authentic and natural," said Anoop Prakash, the company's director of U.S. marketing. "Two brands with heritage in Milwaukee, built on grit and Midwestern values, who brought their product to the world and succeeded."
The Philadelphia 76ers today unveiled two of the team’s four new 2017-18 season Nike jerseys in a digital content series launched on and StubHub. In "Made for the Moment," the three-part content series presented by StubHub, 76ers guard Markelle Fultz chronicles his experience of putting on the 76ers jersey for the first time and the anticipation of representing the city of Philadelphia. The series final video will be released exclusively on @Sixers this afternoon, Fultz will share his reflections on the significance of wearing No. 20, officially announcing it as his 76ers number.
"The Philadelphia 76ers and Nike are two iconic brands committed to elevating the game of basketball through innovation while seamlessly honoring the rich traditions of both organizations," Philadelphia 76ers Chief Sales and Marketing Officer Chris Heck said. "We're excited to unveil the first of two jerseys with our incredible partner, StubHub, an organization as committed to engaging with fans in authentic ways and generating unforgettable live sports and entertainment experiences as we are. We are confident that the next two jerseys we unveil will additionally capture the spirit of this historic city, the imagination of new Philadelphia, and the passion of our loyal fans. Before the 2017-18 season has even begun, our 'Welcome to the Moment' campaign has generated national recognition and acclaim, and we look forward to continuing the momentum as the season progresses."
The Denver Nuggets and The Western Union Company (NYSE: WU) today announced a sponsorship agreement that pairs one of the leading global companies headquartered in Denver with the hometown National Basketball Association (NBA) team. As part of the three-year sponsorship, Western Union will be the first jersey patch sponsor for the Nuggets, with the Western Union logo adorning the jerseys of all players beginning in the 2017-2018 NBA Season. Last April, the NBA approved the sale of jersey sponsorships as part of a pilot program. The Nuggets become the 11th team to secure a jersey sponsor. Western Union will also be a co-presenting sponsor of the team’s 50th anniversary celebration.
One of the most anticipated jerseys to come from Nike's new NBA deal was unveiled on Monday as the Charlotte Hornets showed off their Jordan-branded uniforms. The Michael Jordan-owned Hornets will be the only team in the league to wear jerseys featuring Jumpman logos instead of Nike Swooshes. The new Jerseys come with new naming conventions: The traditional home jersey is now known as the "association edition" and the traditional away is now known as the "icon edition."
Coinciding with the introduction of the new uniforms, the NBA is eliminating its “Home” and “Road” uniform designations. Beginning with the 2017-18 season, home teams will pick which uniform they will wear and visiting teams will choose a contrasting uniform within their own assortment. Because of this change, Nike and the NBA worked together to create four core uniforms for each team, classified as “editions,” which draw from the rich heritage of the NBA and its franchises. The Association Edition, the traditional home white uniform, links the 30 teams as members of the most exclusive basketball club in the world. It represents an achievement that most athletes have worked their entire lives to reach. The Icon Edition, previously known as the road uniform, represents the rich heritage and iconic identity that exists within each franchise. This edition utilizes the team’s primary color, a color that dominates the closets of the most diehard fans.
Jeff Zillgitt: Sacramento Kings sent out images of their new Nike uniforms complete with Nike logo and Blue Diamond sponsorship patch:" target="_blank" rel="nofollow">
It was widely reported that Infor, the company sponsoring the Nets jersey ad, paid more to have their red logo “pop” against the Nets black-and-white gear. It’s why the Nets got a lot more money —$8 million— than all but one team selling space on jersey. That one team was the Cavaliers, who have LeBron James. But on Tuesday morning, Darren Rovell tweets that the “pop,” the “clash” of red on black-and-white has been abandoned.
The Minnesota Timberwolves are jumping into the jersey patch game, signing a three-year deal for a Fitbit patch on their new uniforms. The Timberwolves announced the deal on Tuesday. The Wolves say Fitbit also will be featured in the renovated Target Center, including logging the new concession offerings into the Fitbit food section to help users make healthier choices.
The Cavaliers will receive more than $10 million annually through a new partnership in which Goodyear Tire and Rubber Company will place its Wingfoot logo on new, Nike-designed team jerseys for the next three seasons. The arrangement between the Cavs, Goodyear, and Turner Sports may be among the most lucrative in the NBA, according to sources with knowledge of the deal that was announced in a joint press conference Monday at Quicken Loans Arena.
Patch deals with other NBA teams have ranged from just under $5 million per season to $8 million per season. The $10 million per year deal is the highest in the NBA, in part because the Cavs are one of the league’s best teams and are on national TV more than most teams.
Jeff Zillgitt: Here's how that Goodyear logo might look on the Cavs' jerseys next season:
Albert Nahmad: Jersey deals ($/yr est): CLE: Goodyear (TBD) BRK: Infor ($8M) BOS: GE ($7M+) SAC: Blue Diamond ($5M) PHI: StubHub ($5M) UTA: Qualtrics ($4M) The 24 teams that haven’t yet announced a jersey sponsorship deal yet now have a decent swath of deals from which to triangulate value.
The Cavaliers will carry another big piece of Akron with them starting next season when the Goodyear Tire and Rubber Company's Wingfoot logo appears on game jerseys.
The Cavs and Goodyear will formally announce the partnership Monday as part of the NBA's three-year pilot program to sell ads on uniforms, starting next season. The pairing makes sense, as Cleveland's star player, LeBron James, is Akron's favorite son, and Goodyear is the city's cornerstone company. It was founded there in 1898.
While Nike is set to take over the NBA apparel deal for the 2017-18 season, not all of the jerseys coming to the league next year will solely feature the Swoosh. The Charlotte Hornets confirmed this week that players on the team will wear Jordan Brand uniforms once Nike inherits the contract. In a press release posted on Monday, the team confirmed that it would be the only one in the league wearing Jordan jerseys. Michael Jordan is an owner of the Hornets and his Jordan Brand is owned by Nike, hence the connection here.
The new uniforms will be available first at the re-opening of the Hornets Fan Shop in Charlotte, North Carolina. Per the Hornets, the Fan Shop will play host to more Jordan Brand merch than it has in years past upon its fall reopening.
The agreement -- part of a first-time effort by NBA teams to sell corporate sponsorship of jersey patches -- was described by people who asked not to be identified because the partnership hasn’t been publicly disclosed. While no financial terms were given for the Cleveland pact, people familiar with four previously announced deals had pegged their value at about $5 million to $10 million a year.
Instead of the Qualtrics logo on the jersey, a 5 For The Fight logo will be on the jerseys for at least the first season of the three-year deal between the two sides. 5 For The Fight is a charitable organization trying to eliminate cancer with $5 donations at a time with the goal of raising at least $50 million
While other NBA teams — the Boston Celtics (General Electric), Brooklyn Nets (Infor), Philadelphia 76ers (StubHub) and Sacramento Kings (Blue Diamond Almonds) — have reached patch deals, the Jazz are the first to forsake a corporate logo for a charitable one. “This is the right thing to do,” Qualtrics CEO Ryan Smith said. “As much as I would love to put Qualtrics on it, this idea of raising $50 million for cancer research was something we couldn’t stop thinking about it. The Jazz were open to our ideas and how we wanted to use the patch.”
Qualtrics has been interested in a relationship with the NBA and had a brief discussion with the Jazz on arena naming rights. There is a business component to the relationships. Qualtrics is investing money in the Jazz and will provide the franchise with valuable information on the fan experience.
Jeff Zillgitt: Here's a better look at Jazz jersey patch for cancer research:
The Brooklyn Nets have sold a jersey patch sponsorship to Infor, a closely held software company backed by Koch Industries Inc. The company will pay $8 million annually for the deal under the league’s three-year pilot program, according to a person familiar with the terms who asked for anonymity because the information is not public. As part of the tie-up, Infor will also provide data analytics and technology to support the team’s business operations, fan experience initiatives and player performance.
“Our alliance with Infor is a transformative partnership for both business and basketball operations and is indicative of the cutting edge and gritty culture we are building,” said Brett Yormark, CEO of Brooklyn Sports & Entertainment. “The patch on the jersey represents our deep engagement with Infor and the software company’s role in taking our performance to the highest level in basketball operations and the business side. We are looking forward to joining some of the world’s most innovative brands, like Ferrari, for the unique opportunity of instilling Infor’s proven business applications into our company.”
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January 23, 2021 | 6:16 am EST Update
“We’ll try to play 10 guys at least, share the minutes around,” coach Steve Nash said. “Obviously, like I said before last game, it’s hard to contain [minutes] sometimes when you’re in close games. But we’ll do our best, and also try to lean on developing a second unit. “There’s a couple positives to trying to play more guys, go deeper in the rotation, limit or share or spread around the minutes of our big three; Kyrie [Irving] and James. We’ll try to be as cautious as possible. But you know my take on that. Whenever you’re trying to be cautious, it always ends up being impossible.”