Curry Brand is also providing equipment and partnering …

Curry Brand is also providing equipment and partnering with Positive Coaching Alliance to train coaches and administrators in Oakland Parks, Recreation & Youth Development. “This is a symbolic day, in terms of being able to have a court refurbishment right here in the community, for two reasons,” Curry said Nov. 23 during the court dedication. “One, this is where I grew up as a basketball player in the NBA, been playing 10 years in Oakland, and all the success we had on the court as a team and what Oakland means to me and my family and our organization. But now being able to celebrate the launch of my brand with Under Armour and understanding that it’s all about purpose and impact and what we can do to support and celebrate the community that has done so much for me, to be able to have a court refurbishment here and give the next generation a safe space to play, a community to gather and celebrate that, is special. “So this is hopefully the first of many. But to do it right here in Oakland, it means a lot to have a full circle moment.”

More on Stephen Curry Sneaker Deal

Shams Charania: Golden State Warriors two-time MVP Stephen Curry and Under Armour have launched his own division: Curry Brand. New shoes release on Dec. 11.
Stephen Curry ranks second with earnings of $76.7 million. The two-time MVP signed the NBA's first $200 million contract last summer. The five-year deal guarantees $201 million from the Warriors. Curry's salary nearly tripled this season and is tops in the NBA for the first time. His endorsement partners include Under Armour, Chase, Vivo, eHi, Nissan/Infiniti, Brita, Bubble and JBL and will generate an estimated $42 million in off-court income for Curry.
Under Armour CEO Kevin Plank admitted Thursday that sales for Stephen Curry's current signature basketball shoe have been disappointing. "Our success in basketball hasn't been without its learning," Plank said on the company's earnings call, during which Under Armour reported its first quarterly loss as a public company. "As we launched the Curry 3 late last year, our expectations continued to run high. And while the 3 played very well on court for Stephen Curry and our athletes, a sluggish signature market and a warm consumer reception led to softer-than-expected results.
The less-than-enthusiastic reception to the Curry 3 has resulted in several retailers discounting it. To get rid of those that haven't sold, Under Armour has discounted the Curry 3 by almost 30 percent to $99.99. In November, Under Armour lost nearly $600 million of its value as a company after Foot Locker CEO Dick Johnson said the Curry 3 "started off a bit slower than the previous models."
He thought he was sure where Plank stood based on his track record. So Curry, one of the most popular of Under Armour’s endorsers, said he was surprised to see his CEO praising Trump. “I definitely spent all day yesterday on the phone,” Curry said, “with countless people at Under Armour, countless people in Kevin Plank’s camp, my team, trying to understand what was going on and where everybody stood on the issue. Based off of the release that KP sent out this morning, and what he told me last night, that’s the Under Armour that I know. That’s the brand that I know he’s built and one that, as of Wednesday afternoon, is something that I’m standing on.”
Curry said Plank working with Trump isn’t a deal breaker. He said he is more concerned about Under Armour not adopting Trump’s values. “It’s a fine line but it’s about how we’re operating,” Curry said, “how inclusive we are, what we stand for. He’s the President. There are going to be people that are tied to them. But are we promoting change? Are we doing things that are going to look out for everybody? And not being so self-serving that it’s only about making money, selling shoes, doing this and that. That’s not the priority. It;s about changing lives. I think we can continue to do that.”
Storyline: Stephen Curry Sneaker Deal
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