B/R: Is Under Armour to Curry Brand as Nike is to Jordan Brand? Curry: There are similarities. When it comes to the purpose behind what we’re doing and how we show up, it’ll be entirely different. All the comparisons and all that type of stuff, have at it. B/R: What does success look like for Curry Brand? Curry: Eventually, I’m gonna be out the way. Success will be measured by how many champions, how many ambassadors, people of like mind want to join the fray. And doing good in the world. To wave this flag with me through this whole journey. It’s definitely the plan [to sign other athletes to Curry Brand], not just in basketball but other sports too. There’s some work being done on that front.
B/R: The Curry Brand logo—how did that come about? Curry: It stems from the S and C in my name and the uniqueness of my signature and the flowing curves. It's kinda fluid in that respect. It has the higher arc which stands for standing for a higher purpose outside of what you do and what your skill set is. Just blending all those attributes together. It's a fresh take. Hopefully, it'll be the symbol and marker for the purpose-driven mission we have for the community.
Curry Brand is also providing equipment and partnering with Positive Coaching Alliance to train coaches and administrators in Oakland Parks, Recreation & Youth Development. “This is a symbolic day, in terms of being able to have a court refurbishment right here in the community, for two reasons,” Curry said Nov. 23 during the court dedication. “One, this is where I grew up as a basketball player in the NBA, been playing 10 years in Oakland, and all the success we had on the court as a team and what Oakland means to me and my family and our organization. But now being able to celebrate the launch of my brand with Under Armour and understanding that it’s all about purpose and impact and what we can do to support and celebrate the community that has done so much for me, to be able to have a court refurbishment here and give the next generation a safe space to play, a community to gather and celebrate that, is special. “So this is hopefully the first of many. But to do it right here in Oakland, it means a lot to have a full circle moment.”
Shams Charania: Golden State Warriors two-time MVP Stephen Curry and Under Armour have launched his own division: Curry Brand. New shoes release on Dec. 11.
Stephen Curry ranks second with earnings of $76.7 million. The two-time MVP signed the NBA's first $200 million contract last summer. The five-year deal guarantees $201 million from the Warriors. Curry's salary nearly tripled this season and is tops in the NBA for the first time. His endorsement partners include Under Armour, Chase, Vivo, eHi, Nissan/Infiniti, Brita, Bubble and JBL and will generate an estimated $42 million in off-court income for Curry.
Under Armour CEO Kevin Plank admitted Thursday that sales for Stephen Curry's current signature basketball shoe have been disappointing. "Our success in basketball hasn't been without its learning," Plank said on the company's earnings call, during which Under Armour reported its first quarterly loss as a public company. "As we launched the Curry 3 late last year, our expectations continued to run high. And while the 3 played very well on court for Stephen Curry and our athletes, a sluggish signature market and a warm consumer reception led to softer-than-expected results.
The less-than-enthusiastic reception to the Curry 3 has resulted in several retailers discounting it. To get rid of those that haven't sold, Under Armour has discounted the Curry 3 by almost 30 percent to $99.99. In November, Under Armour lost nearly $600 million of its value as a company after Foot Locker CEO Dick Johnson said the Curry 3 "started off a bit slower than the previous models."
Once again, Stephen Curry has found himself in the middle of a political issue. Under Armour CEO Kevin Plank, in an interview with CNBC, said President Donald Trump is an “asset” to the country. “I agree with that description,” Curry said, “if you remove the et.”
He thought he was sure where Plank stood based on his track record. So Curry, one of the most popular of Under Armour’s endorsers, said he was surprised to see his CEO praising Trump. “I definitely spent all day yesterday on the phone,” Curry said, “with countless people at Under Armour, countless people in Kevin Plank’s camp, my team, trying to understand what was going on and where everybody stood on the issue. Based off of the release that KP sent out this morning, and what he told me last night, that’s the Under Armour that I know. That’s the brand that I know he’s built and one that, as of Wednesday afternoon, is something that I’m standing on.”
Curry said Plank working with Trump isn’t a deal breaker. He said he is more concerned about Under Armour not adopting Trump’s values. “It’s a fine line but it’s about how we’re operating,” Curry said, “how inclusive we are, what we stand for. He’s the President. There are going to be people that are tied to them. But are we promoting change? Are we doing things that are going to look out for everybody? And not being so self-serving that it’s only about making money, selling shoes, doing this and that. That’s not the priority. It;s about changing lives. I think we can continue to do that.”
January 26, 2021 | 2:01 am EST Update
Meanwhile, Kevin O’Connor of The Ringer reported on a podcast with Andrew Yang, the former presidential candidate, that the Nets have their eyes on Drummond who’s playing on an expiring $28.7 million contract. ”People around the league say the Nets are hoping that Andre Drummond, the Cavs center, gets bought out. That’s what people say they’re hoping for but that’s unlikely because Cleveland is still in it,” referring to the playoff hunt.
“I just wish I would have known up front and not have to beat around the bush to figure things out. That’s just my motivation there. They thought I was done. Basically, that’s how I feel. This is my opportunity to show them that I’m not done. But the most important thing for me is get the win. I don’t care how many numbers I have, it’s about getting the win. That’s the most important thing because if I get 40 and then we lose, the trade don’t look as bad from their aspect because they beat us that one game they did play us. So, my ultimate goal is to try to get a win for my team tomorrow.”
Well, that’s going to be hard to imagine once you hear his extended thoughts on playing the Wizards on Tuesday, which he shared with NBC Sports Washington’s Chris Miller. Now with the Rockets, Wall admitted facing the Wizards is personal after how his exit was handled, and that he is out for revenge. “Just seeing everybody that’s over there, a lot of people that’s on that side that probably didn’t believe I could come back to be the person I am. And probably some people that had a little say so into me being traded,” Wall told Miller. “I feel like it was a whole process and it wasn’t just something that happened overnight. I think this was in the works. That’s my motivation. Who wouldn’t want to beat the team that traded them and felt like I was done?”
“Most importantly, all I really wanted from the start of all of it was just to be told the truth. That’s the most important thing and what made it so hard for me to understand what was going on because I wasn’t told the truth. I understand it’s a business and things go on and people move on and you get traded, organizations in different ways. When I heard the rumors, I called and asked are these true or are these something not to worry about? From that day forward, all I heard was ‘no, those rumors aren’t true, don’t worry about it.’ In all reality, it was true,” Wall said.
“Outside of James [Harden] not showing up to training camp and not wanting to be here, everything else was amazing,” Wall told NBC Sports Washington’s Chris Miller. “The most important thing is we couldn’t control what he wanted to do and at the same time as an organization, you’ve gotta understand they wanna handle it the way they wanna handle it.”
“He’s always happy. I’ve never seen LeBron mad — he’s always happy,” Davis told CBS Sports. “But on the flipside, he’s so determined and hard-working for basketball. So it’s a balance, and you’ve got to find a balance.”
StatMuse: LeBron James this season: 25.2 PPG 7.9 RPG 7.4 APG 50/41/71% 32.7 MPG He’s on pace to become the first player in NBA history to average 25/7/7 in less than 33 minutes per game. pic.twitter.com/yVJZSUYoPR