In the simplest of terms, Sportradar packages data from hundreds of thousands of sporting events each year and sells it to media companies and sports betting operators. After securing exclusive data partnership agreements with almost every major professional sports league, including the NFL, NBA, MLB, NHL, FIFA, and more, Sportradar has seen its valuation skyrocket in recent years. At $10 billion, the deal represents a 316% jump from their previous $2.4 billion valuation. The craziest part? The $2.4 billion valuation was in 2018. Current investors include: National Football League, Mark Cuban (Mavericks), Ted Leonsis (Wizards), Michael Jordan (Hornets).
April 19, 2021 | 9:26 pm EDT Update
April 19, 2021 | 8:15 pm EDT Update
Nick DePaula: At 6:36 AM today I received a text: “Vanessa Bryant did not renew contract. Kobe and Nike are done.” I’ve been working since to confirm what this means ahead for the Nike / Kobe Bryant partnership. As of right now — there is no ongoing contract for future Kobe releases. pic.twitter.com/5vuyQg6Gw6