Jordan Brand designers spoke highly about working with …

Jordan Brand designers spoke highly about working with Williamson on his first signature shoe. “We are working with one of the most humbled athletes I think we have seen with the brand. His humility and down-to-earth manner were just refreshing to see and how he approached this entire process,” says Jarrett Mann, product director of Jordan Brand Footwear. “It was an 18-month process working with a 19-year-old signature athlete and the first Gen Z signature athlete. We wanted this to be the beginning of a shoe that bridges the gap from this generation but also have that Jordan DNA.”
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