NBA playoff viewership continues to surge over last yea…

NBA playoff viewership continues to surge over last year’s ratings disaster in the “bubble.” Last Sunday’s Suns-Lakers Game 4 averaged 5.38 million viewers on ABC, up 63% from last year’s comparable game in the “bubble” (Clippers-Mavericks: 3.31M) but down 15% from 2019 (Warriors-Clippers: 6.29M). The Suns’ win delivered the fourth-largest NBA audience of the current season, behind Mavericks-Lakers on Christmas (7.01M), the All-Star Game (5.94M) and Warriors-Lakers in the Play-in Tournament (5.62M).
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