NBA playoff viewership continues to surge over last year’s ratings disaster in the “bubble.” Last Sunday’s Suns-Lakers Game 4 averaged 5.38 million viewers on ABC, up 63% from last year’s comparable game in the “bubble” (Clippers-Mavericks: 3.31M) but down 15% from 2019 (Warriors-Clippers: 6.29M). The Suns’ win delivered the fourth-largest NBA audience of the current season, behind Mavericks-Lakers on Christmas (7.01M), the All-Star Game (5.94M) and Warriors-Lakers in the Play-in Tournament (5.62M).
May 19, 2022 | 8:48 pm EDT Update
Shams Charania: Sources: J. Cole is signing contract with the Scarborough Shooting Stars (@sss_cebl) in the Canadian Elite Basketball League, the rap star’s second consecutive year playing professionally. CEBL training camp began this week, with season opener on May 26.