The NBA reaches a billion people in more than 215 countries across the world, and roughly three quarters of its viewers are outside the U.S., boosted by the popularity of Antetokounmpo, Embiid, Nikola Jokic, Luka Doncic, four of the top six vote-getters in the MVP race. Global viewers on League Pass for the playoffs are up 18% from last year and 24% from 2019, per the NBA. None of them are included in Nielsen ratings.
May 19, 2022 | 8:48 pm EDT Update
Shams Charania: Sources: J. Cole is signing contract with the Scarborough Shooting Stars (@sss_cebl) in the Canadian Elite Basketball League, the rap star’s second consecutive year playing professionally. CEBL training camp began this week, with season opener on May 26.