That is why you have seen sourced reporting that anticipates a massive increase when the NBA’s current media rights deal expires in 2025, like the one from CNBC’s Jabari Young in March that set expectations at $75 billion — more than triple the existing package — even amid another regular-season ratings decline. “The value is always rising. You have to think about what that means. What the ratings decline means isn’t, ‘Oh, my goodness, they’re all going to go broke.’ That’s absurd,” added Lewis. “What the ratings decline means is you’re going to have to make some sacrifices to get as much money as you want to get. Those sacrifices aren’t going to be paying players less. They’re probably going to have to put some games on Peacock or ESPN+ or one of these platforms that networks are willing to overpay to get programming for.”
May 19, 2022 | 12:59 am EDT Update
Jones told Burns & Gambo on Wednesday that he believes Deandre Ayton will be back with the Suns next season. “Deandre had an amazing season and he’s progressed every year and improved every year,” the GM said. “He’s been here and so he’s a big part of what we do. His future with us is something we will address at the proper time which is in the future. He’s a free agent and I’ve said all along, he’s about the same things we’re about which is winning. We’ll address it at the proper time.”
On possible supermax deal for Devin Booker and rookie extension for Cam Johnson. If Booker makes All-NBA this year, he’ll be eligible for a four-year deal worth $211 million while Johnson is up for a rookie extension heading into his fourth NBA season: James Jones: “That’s a part of the business. As your team improves, typically your payroll increases. We’re focused on improving the team and those guys, they deserve the credit. They deserve the accolades and the financial rewards that come with being good players and productive players. It doesn’t preclude us from doing anything. We’re not talking about a luxury tax issues or avoiding those things. That’s not something that’s going to prevent us from continuing to build this team and keep this team together.”
“Had a great year, just one of those nights,” said O’Neal as Ayton finished in Sunday’s Game 7 against Dallas with a career playoff-low five points on 2-of-5 shooting. “Phoenix had a great year, just one of those nights. This is a classy organization. This is a classy team. Can’t say bad things about them. They played hard. Again, even great players have one of those nights.” O’Neal, and fellow TNT NBA analysts Kenny Smith and Charles Barkley discussed Ayton’s future with the Suns after the top overall seed was eliminated by the Dallas Mavericks in Sunday’s Game 7 in Phoenix. “You’ve got to re-sign Ayton,” Barkley said.
“(McGee) played well, he was a great addition to the team, but it all hinges on Deandre Ayton,” Barkley said. “It’s him and Booker. They are the guys going forward. Chris is going to be 38 (years old). He’s going to get the ball to the right person, but it’s time for Booker and Ayton. You can’t have a bad game like they did. Chris, he had a tough night, but Ayton and Booker, they’ve got to play well.”
Once Stephen Curry and Klay Thompson slowed down, caught their breath and stopped rushing shots, the Splash Brothers got on a roll that proved too much for Dallas to stop. Especially because Andrew Wiggins worked end to end to make sure Luka Doncic couldn’t get going. Curry had 21 points and a game-high 12 rebounds, Golden State held Doncic in check and the Warriors beat the Mavericks 112-87 on Wednesday night for a 1-0 lead in the Western Conference finals. “Just make him work, that was the main thing,” Wiggins said.
Doncic scored 20 points but shot just 6 for 18 and 3 of 10 from deep. He made back-to-back 3-pointers late in the first half to get his team within 54-45 at the break, but Curry and Thompson heated up and helped the Warriors pull away in the second half. “A great job. That’s it,” Doncic said. “They did a great job.” Jalen Brunson scored 14 points but missed all five of his 3s for the surprising Mavs, who stunned the top-seeded Suns in a 123-90 thumping in Game 7 on Sunday in Phoenix.
“They did a really good job. Wiggins picking him up full court,” Mavs coach Jason Kidd said. “They went box-and-one, they went zone. We understood coming into the series that we were going to see that. We’ll go back and look at the video and see what we can do better.” Stopping Doncic, who was averaging 31.5 points in the playoffs, is the tall task this time after the Warriors already handled two-time reigning MVP Nikola Jokic of Denver in the first round, then Ja Morant early last series before his knee injury. “I thought Wiggs was fantastic,” coach Steve Kerr said. “Doncic is as difficult a cover as there is in this league. … It’s important to make him work. He’s so good. Any great player in the league you’re trying to limit the damage that they do.”