The NBA Finals, taking place in July for the first time…

The NBA Finals, taking place in July for the first time, averaged 9.9 million viewers, representing the fourth-lowest figure this century, as noted Monday by my Axios counterpart Kendall Baker. The only three Finals to pull in smaller audiences were last season’s Finals from the Walt Disney World bubble (Lakers vs. Heat) that were staged much later than usual in October, 2007 (Spurs vs. Cavaliers) and 2003 (Spurs vs. Nets). The league has long maintained that such audience measures are incomplete, since they roughly account for only 10% of international markets and do not include figures from social media platforms or its League Pass streaming service.
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May 26, 2022 | 4:33 am EDT Update

Bulls confident about keeping Zach LaVine

He offered that with a caveat though. “I’m just reporting what I was hearing at the Combine – and that is multiple people connected to other teams, agents, etc., the chatter at that Combine, the representation of that chatter is that Zach is very much in play,” Johnson said. “Now that said, the Bulls are still very confident in their ability to re-sign Zach LaVine. Michael Reinsdorf has said it. Arturas Karnisovas has said it. They still have the power to pay him more than any other franchise.”
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“Same player,” Brown said from the first half to the second. “Just had to get settled in. That’s it. As the game wears on, some of that energy, some of that intensity starts to wear off, so the game opens up a little bit. The game opened up for me in the second half. “I didn’t want to get down. I didn’t want to look into the past, think that this game was over. My team needed me to come out and respond. “First half was s—. Threw it away. [Just] come out, play basketball in the second half.”
Boston’s path to this moment has not been the idyllic storybook tale — at least not yet — but it has been awfully effective just the same. “The mental stress and strain we put on some teams with our defense has worked and carried us through the playoffs at times,” Udoka said. “You saw in the Brooklyn [Nets] series, guys started to wear down. Game 7, [Giannis] Antetokounmpo slowed down some. But having all those bodies to continue to throw at people wears down on them.”