The NBA also has a $1.5 billion streaming deal with Chi…

The NBA also has a $1.5 billion streaming deal with Chinese-based company Tencent Holdings. “I think everyone expects that so long as the public is demonstrating through ratings that they are watching the NBA, you can probably expect increases there as well,” said former CBS Sports president Neal Pilson. “I would think the NBA is going to look for significant increases.”

More on TV Rights

The outlook within NBA circles is that the league could triple the value of its current $24 billion deal, which runs through the 2024-25 season. Despite deteriorating linear TV ratings, it remains true that nothing beats live sports; in 2019, 89 of the 100 most-watched broadcasts were sports games. Although most of those were football games, the NBA reaches a more diverse and significantly younger audience.
Tim Bontemps: The league is clearly in love with the reaction to (the play-in tournament). And Amazon, which people in the league think could be in the mix for the next TV rights deal, is getting in the mix, paying for rights to this thing.
The next few years will see a land grab for broadcasting rights to various major sports leagues, including the NFL and NBA, as the leagues’ current deals expire. To position itself to compete for those rights, sports streaming service DAZN is making a land grab of its own. This year DAZN’s streaming footprint will expand from nine countries to more than 200 counties and territories, including the United Kingdom, Mexico, Australia and Russia. While the first phase of that expansion will center on boxing, the company is laying the groundwork to secure a wider array of sports rights internationally and domestically.
Storyline: TV Rights
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