The NBA also has a $1.5 billion streaming deal with Chinese-based company Tencent Holdings. “I think everyone expects that so long as the public is demonstrating through ratings that they are watching the NBA, you can probably expect increases there as well,” said former CBS Sports president Neal Pilson. “I would think the NBA is going to look for significant increases.”
On a media call last week discussing the NFL’s new rights, ESPN President Jimmy Pitaro said the network is “very pleased” with the NBA’s partnership and “how those games have performed.”
The outlook within NBA circles is that the league could triple the value of its current $24 billion deal, which runs through the 2024-25 season. Despite deteriorating linear TV ratings, it remains true that nothing beats live sports; in 2019, 89 of the 100 most-watched broadcasts were sports games. Although most of those were football games, the NBA reaches a more diverse and significantly younger audience.
Tim Bontemps: The league is clearly in love with the reaction to (the play-in tournament). And Amazon, which people in the league think could be in the mix for the next TV rights deal, is getting in the mix, paying for rights to this thing.
After the National Football League celebrated its history-making 11-year contract worth more than $100 billion, attention shifted to the NBA’s deal, which runs through the 2024-25 season. Early thinking within league circles suggests the NBA will seek a $75 billion rights package, up from its current $24 billion deal, which pays $2.6 billion per year.
One person familiar with sports media deals said the NBA could get $70.2 billion over nine years, using metrics including total viewer hours, which helps networks determine the value of sports league rights. The person also said tier-one sports rights are important to streaming services.
Harrison Wind: Altitude Sports & Entertainment released this statement today on their opposition to Comcast’s motion to dismiss filed on March 27 in US District Court: "Today, we continued our fight against Comcast’s executives in Philadelphia who are harming the Denver community and us..." pic.twitter.com/CCajzpLZxj
The next few years will see a land grab for broadcasting rights to various major sports leagues, including the NFL and NBA, as the leagues’ current deals expire. To position itself to compete for those rights, sports streaming service DAZN is making a land grab of its own. This year DAZN’s streaming footprint will expand from nine countries to more than 200 counties and territories, including the United Kingdom, Mexico, Australia and Russia. While the first phase of that expansion will center on boxing, the company is laying the groundwork to secure a wider array of sports rights internationally and domestically.
“Launching globally, that reinforces our position as a growing and legitimate broadcaster for those rights as they become available,” said Joseph Markowski, evp at DAZN, who will be overseeing the global service.
October 19, 2021 | 5:05 pm EDT Update
Jared Weiss: Celtics announce Jaylen Brown has cleared COVID protocols but is still questionable for tomorrow’s season opener in New York as he ramps up his activity. Al Horford remains in the protocol and is out.
James Plowright: Terry Rozier on Bouknight “He’s special, he’s a guy that probably won’t win ROTY but in a couple of years down the line he’ll be a hard matchup, he’s a starter. He’s special and I don’t say that about too many rookies”
Harrison Wind: Michael Malone on Nikola Jokic entering the season: “I think he’s in a good place…I think he’s a little bit, probably, fatigued, like most first time dads are. That’s not something that is out of the ordinary. This is life. We’ll help Nikola get through it. That’s where it can’t be all Nikola every night. Other guys have to step up and bring their game and contribute to the cause. We know we’re capable of doing that. The challenge is how consistently can we do that?”