Ultimately, this may force the league to find new ways …

Ultimately, this may force the league to find new ways to deliver games to its fans in their home markets — where NBA League Pass is blacked out — and to embrace in-market streaming options at a time when both the NBA and cable operators are both looking for ways to keep young fans tuned in. Silver has already floated the idea of creating streaming options for viewers who are not subscribed to any cable or satellite package so they can watch their home team. It will be a hard problem to figure out as a significant portion of local revenue for NBA franchises comes from RSNs — one league source estimated it to be 70 percent — and will surely invite a fight from both RSNs and cable operators, who may see another competitor trying to eat into their take.
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January 20, 2022 | 7:53 pm EST Update