Viewers might also see the dining area, splashed with G…

Viewers might also see the dining area, splashed with Gatorade logos, the basket stanchions wrapped in State Farm’s logo, the winter dunk competition that was broadcast in virtual reality within Meta Quest, Facebook’s virtual-reality headsets, and the Topps trading cards with players’ images. They are the result of “brand partnerships” Leavitt helped orchestrate that he called multiyear, multimillion-dollar deals. “We make money the same way other sports leagues do — we build a robust sponsorship pipeline, group licensing around trading cards and more,” Porter said. “We also build media rights and grow those over time starting with an already engaged Overtime audience.”
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June 28, 2022 | 3:09 am EDT Update

Hornets not offering Miles Bridges a max deal?

Speaking via ESPN, Windhorst said Monday: “Let’s take a look at Miles Bridges. He’s not being offered, from what I’m told, a max contract from the Charlotte Hornets right now. So, he’s going to go out into the market place, starting on Thursday or Friday, and see if he can get that offer from somewhere else.”
The Athletic conducted a poll, asking 16 officials in NBA front offices what they would deem a fair number for Barrett in an extension this summer or fall. Responses ranged from $15 million to $30 million a year. No one advocated for the Knicks to give him the max. Exactly half of the responses were a nice, clean four years, $100 million, making it by far the most common proposal from the polled executives.