Ben Cafardo: 🏀Viewership for the 2022 NBA Draft was …

Ben Cafardo: 🏀Viewership for the 2022 NBA Draft was up 33 percent from last year, according to Nielsen. Both last year and this year the event aired on ESPN and ABC in the first round and ESPN-only in the second round. The first round averaged 4 million and was most-watched program on TV.
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August 9, 2022 | 3:12 pm EDT Update
Billed as “the most fun fun sports doc of all time”, the as-yet-untitled feature will be a three-man weave combining basketball, hip-hop, the Bay Area and late-’80s/early-’90s nostalgia. Mason Gordon will produce for MSM, with RTG Features acting as the studio. 2022 Emmy nominees Coodie & Chike (Jeen-yuhs: A Kanye Trilogy) developed the film in partnership with RTG and will serve as executive producers.
Existing investors including Jeff Bezos, Sapphire Sport, and Blackstone upped their stakes. Overtime has raised $250 million to date and claims over 6% of active NBA players have invested, including Kevin Durant, Carmelo Anthony, and Trae Young. Other investors include Winslow Capital, Spark Capital, Black Capital, Alexis Ohanian, Drake, Quavo, and Micromanagement Ventures, co-founded by late former NBA commissioner David Stern.
August 9, 2022 | 2:41 pm EDT Update