The NBA will also debut a new membership program called…

The NBA will also debut a new membership program called NBA ID which will link all of its products together and is free to sign up for. It will allow fans to buy products like new content and win member-based experiences. Fans will be able to get a customized experience in rewards and viewing. It is a part of the NBA’s attempt to build a more personalized app and bring a customized ecosystem to each user. Fans will be able to find content personalized to their favorite teams and players and have new personalized franchises to follow — a “For You” feed. The league will produce automated highlight packages for specific players, and not just stars, based on the user’s preferences. But it will also offer content produced by teams and by fans on social media.
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December 9, 2022 | 1:03 pm EST Update

Mavericks have two-year window to prove to Luka Doncic they can contend?

“I think they have a two-year window,” ESPN’s Tim MacMahon said on the Hoop Collective podcast. “This season and next season going into that [2024] summer. I think they have a two-year window where, you know, like Milwaukee did with Giannis Antetokounmpo, I think in that window they really need to convince Luka Doncic that he has a chance to contend year in and year out right here in Dallas. If they can’t get it done in that two-year window, I’m not going to sit here and tell you that he’s going to force a trade or ask for a trade. I’m just saying at that point if he’s not happy, he has all the leverage in the world if he would be looking for leave.
58 mins ago via ESPN
“I’m also not going to pretend I know his innermost thoughts, but obviously I’m around this team on a regular basis. I know people who do know Luka well. I don’t think Luka will look for reasons to leave. I think he’d be perfectly happy spending his entire career in Dallas. But if he doesn’t have to look for reasons and they’re slamming him in the face, then that’s a problem.
58 mins ago via ESPN