The NBA is rolling out a newly redesigned app Tuesday that it hopes will become a one-stop shop for its fans and serve as its digital flagship. The NBA App, which took more than two-and-a-half years to design and finish, will serve as a portal to League Pass and NBA TV, and as a store for short- and long-form content. In creation and in its effect, it has the look and feel at times of the NBA’s attempt at making a social media app for its fans, with vertical content and an interface that mimics the ones seen on Instagram and TikTok. The NBA debuts at the same time as the league has made other changes to its digital offerings. It drastically lowered the price of NBA League Pass this season, down over 50 percent to $99.99. It also cut down on the latency between live games and the broadcasts on League Pass by half, promising a faster and higher quality feed.
December 9, 2022 | 1:03 pm EST Update
“I think they have a two-year window,” ESPN’s Tim MacMahon said on the Hoop Collective podcast. “This season and next season going into that  summer. I think they have a two-year window where, you know, like Milwaukee did with Giannis Antetokounmpo, I think in that window they really need to convince Luka Doncic that he has a chance to contend year in and year out right here in Dallas. If they can’t get it done in that two-year window, I’m not going to sit here and tell you that he’s going to force a trade or ask for a trade. I’m just saying at that point if he’s not happy, he has all the leverage in the world if he would be looking for leave.
“I’m also not going to pretend I know his innermost thoughts, but obviously I’m around this team on a regular basis. I know people who do know Luka well. I don’t think Luka will look for reasons to leave. I think he’d be perfectly happy spending his entire career in Dallas. But if he doesn’t have to look for reasons and they’re slamming him in the face, then that’s a problem.
“He’s also a guy who is a ruthless competitor, which means he loves winning. He’s used to winning. He won championships with Real Madrid. He won a EuroBasket championship with the Slovenian national team. He also detests losing. Like can’t handle it. Whether it’s cards, ping pong, but especially NBA games.”