Basketball legend Shaquille O’Neal has become known since retiring from the game for his prolific work as a celebrity pitchman, working in front of the camera to help brands including Papa John’s and Frosted Flakes win customers. In his latest venture, he’ll be working with marketers behind the scenes.
Mr. O’Neal is becoming a founding partner and investor in Majority, a new ad agency focused on serving up talent of diverse backgrounds. The agency arrives as Madison Avenue grapples with a history of inequity amid the nation’s renewed call for social justice, large agencies increasingly take measures to diversify their ranks, and some marketers press agencies to increase the diversity of the teams that work on their accounts.