Kareem Abdul-Jabbar: What’s especially bothersome is that Aaron Rodgers didn’t just lie and threaten the health of those around him, he also damaged professional sports. Many athletes make a lot of money on product endorsements, which depends on the public’s favorable perception of athletes. In 2020, global sports sponsorship was worth about $57 billion. Yet, every time a pro athlete like Kyrie Irving (anti-vax), Henry Ruggs (speeding at 156 mph, crashing, and killing someone), Evander Kane (forging vaccination card), or Aaron Rodgers does or says something stupid, the public trust in athletes lowers and sponsors might consider avoiding players in favor of actors, pop stars, or social media influencers. Steph Curry and LeBron James don’t have to worry, but some up-and-comers might not get the same opportunities.