As if the competitive component weren’t enough to support it going forward, the play-in tournament also provides the league with a valuable product that offers novelty and appeal in the NBA’s next negotiation with broadcast partners. That might not translate to life-changing money for the NBA, but that revenue combined with some exciting midweek visibility featuring stars such as LeBron James, Stephen Curry, Russell Westbrook, Jayson Tatum, LaMelo Ball and Ja Morant makes for an appealing promotional opportunity that pays for itself. James might not be a fan, but league sources say
the play-in is likely here to stay.