NBA Rumor: Cade Cunningham Sneaker Deal

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Ahead of the 2021 NBA draft, projected top overall pick Cade Cunningham has signed a multiyear footwear and apparel endorsement deal with Nike. After a COVID-19-impacted market found a majority of last season’s rookies playing out the 2020-21 season without a sneaker deal, brands are now returning to aggressively sign top players heading into this week’s draft. Nike had its eyes set on Cunningham, who starred at Nike-sponsored Oklahoma State University and has long had an affinity for the brand. “More than anything, they show that athletes are more than just athletes,” Cunningham told ESPN. “They really put the right message out for people to see. That was important to me. … I felt like it was a perfect match for me.”

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Cunningham has also already agreed to endorsement deals in the plant-based food, energy drink, cryptocurrency, trading card, memorabilia and photo-sharing-app silos as well, which are expected to be announced in the weeks ahead. “I definitely have been putting thought into it. I’m not playing basketball just for fun anymore,” he said. “It’s a business now, and that’s the blessing of it. I’m happy that I’ve gotten to get to this point to where I can make money doing what I’m doing. Marketing myself, I want to be fully authentic with who I am. I don’t want to take any marketing deals that don’t match who I am.”
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