Fox’s presence in San Clemente is emblematic of his approach to opportunity in the sport and outside it. San Clemente is laid-back and near San Diego, which Fox prefers to Los Angeles. With all the movement in the NBA this offseason toward larger markets—Los Angeles and NYC/Brooklyn, in particular—Fox’s feelings on being in a big market are dampened by knowing he can find an audience anywhere. “I don’t crave to be in a big market,” he says. “After last season, there was a buzz in Sacramento. Everyone in Sacramento is a Kings fan. If we start making the playoffs, or if we become a championship contender, the entire city is going to go nuts. That’s the difference between a big market and a small one.”