Philadelphia 76ers franchise center Joel Embiid has signed a five-year footwear and apparel endorsement deal with Under Armour. The average annual value of the deal is expected to make the 7-foot All-Star the highest-paid player at his position, industry sources told ESPN’s Nick DePaula.
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His prior brand, Adidas, had up to 10 business days to exercise its standard “match clause” rights on the Under Armour offer sheet, but the company moved quickly and had notified Embiid and his CAA representatives by the following morning that it would be declining to match. The 24-year-old was also heavily courted by Puma and New Balance over the past month, but he keyed in on Under Armour as being his preferred destination early in the process. After averaging 23 points and nine rebounds per game during his second season for a rising 76ers team that finished third in the Eastern Conference, Embiid emerged as the most sought after sneaker free agent of the fall.
Shams Charania: 76ers star Joel Embiid has signed a multiyear endorsement contract with Under Armour, a deal making him highest paid big man on shoe deal, per sources. Embiid had been with Adidas.
Joel Embiid has been wearing Under Armour sneakers the past three days. This comes after having worn adidas since being drafted in 2014. “My contract with adidas officially ends up on the 30th,” Embiid said. “Just trying new shoes. I’m a free agent. So I’m just a trying new shoes, but there’s contract negotiations and we’re pretty close.”
For brands like Puma, New Balance and Nike, there’s an intrigue in Embiid’s on- and off-court skills that could land him one of the highest shoe deal offers of this class. Wherever he lands — don’t rule out a return to Adidas either — he’ll be sure to let you know, in his own unpredictable and hilarious way.
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