Storyline: Jordan Crawford Sneaker Deal

4 rumors in this storyline

That decision by Crawford to put real wear and tear on his $695 kicks will soon pay off in shipments of those shoes to sport for the Pelicans’ playoff run, with the potential for negotiations to continue over the summer. But as the 29-year-old Detroit native told HoopsHype.com‘s Alex Kennedy, his support for the Triple Bs is way bigger than basketball. “I see the vision. It’s a black-owned business and it’s entrepreneurship,” Crawford said. “It was smart that instead of signing on with someone else and letting that company use their likeness, LaVar just started a company of his own with his kids so they can use their own likenesses and take advantage of the opportunities. In this era, it’s like he’s taking people to business school without them having to sit in class, you know? It’s genius, for real.”

More Rumors in this Storyline

The company is expected to send Crawford new merchandise, including shoes, this week for the NBA playoffs. Crawford became the first NBA player — besides Los Angeles Lakers guard Lonzo Ball — to wear the brand this season and has continued to do so in the postseason. At this point it isn’t a normal endorsement deal for Crawford, but he would sign a contract with Big Baller Brand down the line that would allow him to be under the brand yet have the freedom to pursue his own personal endeavors.
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