That decision by Crawford to put real wear and tear on his $695 kicks will soon pay off in shipments of those shoes to sport for the Pelicans’ playoff run, with the potential for negotiations to continue over the summer. But as the 29-year-old Detroit native told HoopsHype.com‘s Alex Kennedy, his support for the Triple Bs is way bigger than basketball. “I see the vision. It’s a black-owned business and it’s entrepreneurship,” Crawford said. “It was smart that instead of signing on with someone else and letting that company use their likeness, LaVar just started a company of his own with his kids so they can use their own likenesses and take advantage of the opportunities. In this era, it’s like he’s taking people to business school without them having to sit in class, you know? It’s genius, for real.”
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New Orleans Pelicans guard Jordan Crawford and his representation are in talks for a partnership deal with Big Baller Brand, sources told Yahoo Sports.
The company is expected to send Crawford new merchandise, including shoes, this week for the NBA playoffs. Crawford became the first NBA player — besides Los Angeles Lakers guard Lonzo Ball — to wear the brand this season and has continued to do so in the postseason. At this point it isn’t a normal endorsement deal for Crawford, but he would sign a contract with Big Baller Brand down the line that would allow him to be under the brand yet have the freedom to pursue his own personal endeavors.
Crawford and the brand are expected to continue talks toward a deal, sources said. Big Baller Brand is an apparel company that was started by LaVar Ball and named for his sons, Lonzo, LiAngelo and LaMelo Ball.
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April 26, 2018 | 8:19 pm EDT Update
Monte Poole: ‘This is a big defensive transition series. Anytime you’ve got a team that’s coming at you that fast, there’s going to be all kinds of cross-matches. That’s one of the messages: You don’t have YOUR man, you have A man.’ – #Warriors coach Steve Kerr on the #Pelicans.
Fred Katz: Here’s Steven Adams from last night on what Enes Kanter coming to Game 5 meant to him: “Nothing at all. I hate that guy. He’s a scumbag.” He continued, “No, honestly, it’s good that he came out. All the boys were happy to see him. Short spurts with him. Short spurts.”
April 26, 2018 | 7:05 pm EDT Update
Melissa Rohlin: Kerr on Curry: “Steph practiced 100 percent. He did everything. I would say he’s questionable for Game 1. What we have to do is see how his body responds the rest of the day. Put him through another practice tomorrow. I think he needs to string together a few good days.”