Leonsis predicts the 2K League will become a way to attract international fans. “Almost 80 percent of the appeal is gonna be outside of the U.S.,” he said.
The league and ESPN announced a deal on Tuesday to broadcast this season’s games both domestically and internationally. Last year’s NBA 2K Finals, the second one ever of its kind, exceeded one million unique viewers on Facebook, Twitter, Instagram, Twitch and YouTube, according to information the NBA provided to The Athletic. A league spokesperson denied a request for demographics of 2K viewership in different countries. “People have seen what we’ve been able to do with Team Liquid, which is the best-performing — in terms of players and prize money — team. But it’s also been a really, really great business,” Leonsis said. “And so, that’s what we think will happen here. We try to explain to everyone that there’s more people outside of the U.S. on the Internet than (there) are here and their first exposure to the NBA is probably gonna be through NBA 2K.”