NBA Rumor: Shaquille O'Neal Sneaker Deal

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Here’s the story, where he literally wore a Reebok jacket during a meeting with Nike executives. “Nike, they had like four or five people and it was always my dream to have a signature shoe. So when I went to Reebok, they was going to give me a signature shoe. Because I already had my Shaq emblem. I already had all the commercials. I had everything done in my head on how I wanted to go. So when I went to Reebok, they said they were going to do it,” Shaq said on Jimmy Kimmel Live. But we promised Nike that we would listen to them. So I wore my Reebok jacket to the Nike meeting. So I came back, and I signed with Reebok.”

Apparently, Shaq’s selfless demeanor dates back to early in his career. Recently, the Hall of Famer opened up about the exact moment he decided to turn his back on a multi-million dollar deal with Reebok in order to start his own shoe brand. It wasn’t about making more money for O’Neal, though, as he revealed his true motivation behind the Shaq brand: “I had a Reebok deal, 40 (million) for five (years),” Shaq said in a recent episode of the Full Send Podcast. “And I’m leaving the arena one day and this lady she’s ripping me like, ‘You mutherf—ers charging these babies all this money for the shoes!’”

Shaq then relayed how he literally tried to hand over the $2,000 he had in his pocket to the irate lady as an attempt to appease her. She wasn’t having it, though, and the lady slapped O’Neal’s hand away as she carried on with her tirade against Reebok’s overpriced shoes. “I though about it. I was like, ‘You know what, she’s right.’ So that day, I cut ties with Reebok,” Shaq said. “… I told them I said, ‘Keep the money. This ain’t right. Don’t want to make it no fight. I’ll still wear the shoes and I’ll wear it during the season, but I’ll be looking to do my own thing.’”
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