Jerami Grant signs deal with Adidas
Nick DePaula: BREAKING: Detroit Pistons & Team USA forward @Jerami Grant has signed a multi-year endorsement deal with Adidas. pic.twitter.com/pJ6JVWwLlV
NBA Rumor: Sneaker Deals
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Nick DePaula: Luka Doncic has a new logo on this upcoming Air Jordan 36 colorway ๐๐ pic.twitter.com/r12GdM6vXj
Jaleen Green signs with adidas
On Thursday, Adidas announced that they signed projected top-five pick Jalen Green to a multiyear shoe endorsement contract ahead of the NBA draft. The news of the signing was first reported last month by Nick DePaula of ESPN.
Nick DePaula: BREAKING: @WNBA Finals MVP @BreannaStewart has signed with @PUMAhoops โ and will receive her own Signature Shoe in the future. Stewie will become just the 10th player in #WNBA history with a Signature Shoe, the 1st in 10 years. She discussed the milestone with @Boardroom: pic.twitter.com/eAV6ANwxWg
Draft prospect Jalen Green signing deal with Adidas
Nick DePaula: Just now on @Boardroom x @TwitterSpaces: Projected top-5 NBA Draft pick Jalen Green has finalized a shoe deal agreement with Adidas. Green fits the brandโs approach to signing explosive players on court with creative & expressive personalities off court.
Celtics rookie Payton Pritchard signs with Nike
Nick DePaula: Boston Celtics rookie Payton Pritchard has officially signed an endorsement deal with Nike. @Payton Pritchard has mostly worn @OregonMBB Ducks PEs all season long.
Jason Anderson: โKind of like a dream come true. Iโm excited about it. Iโve been wearing them my whole life, so itโs kind of cool they have faith in me and like me enough to be part of the brand.โ — Kings rookie Tyrese Haliburton confirming his new deal with Nike
Nick DePaula: OFFICIAL: Kings rookie Tyrese Haliburton has signed a shoe deal with Nike. @Tyrese Haliburton has already worn tons of rare Kobes, KDs and custom sneakers throughout the season. pic.twitter.com/TByXKHXxB9
Nick DePaula: OFFICIAL: New Balance has signed Boston Celtics rookie @AaronNesmith24 to a multi-year footwear endorsement deal. The Celticsโ Auerbach Center practice facility is located adjacent to the @NewBalance HQ in Boston, with NB branding featured throughout as an official partner.
Nick DePaula: Anta has also signed Heat guard Max Strus to a footwear endorsement deal, adding to its roster of NBA players wearing the Project Z-Up line. pic.twitter.com/JfuoaVwQvL
B/R Kicks: Jordan Brand teasing a big announcement ๐ค @Zionwilliamson pic.twitter.com/3NiCzanwJo
Precious Achiuwa signs deal with Anta
Nick DePaula: Official: Miami Heat forward @Precious Achiuwa has agreed to a footwear endorsement deal with ANTA. pic.twitter.com/gmpmba5pBS
Chris Boucher: Itโs official! Proud to announce that Iโve signed with @pumahoops ๐๐พ big s/o to #PumaFam pic.twitter.com/bHFd4vMoVr
B/R Kicks: Introducing the CJ 1, the first signature shoe for @CJMcCollum and the first Li-Ning signature since Dwyane Wade with @wayofwade ๐ค
Dunk contest participant Cassius Stanley signs with Puma
Scott Agness: Pacers rookie Cassius Stanley, who will be competing in the @NBAAllStar slam dunk contest, has signed with @PUMAHoops and will wear PUMA shoes in the competition.
Marcus Thompson: Steve Kerr on his first shoe deal as a rookie: “A thousand dollars cash and I think $1,500 of gear from Converse to wear their shoe. And it felt like I hit the lottery.”
Bam Adebayo signs with Jordan Brand
Nick DePaula: BREAKING: Miami Heat center Bam Adebayo has signed a footwear & apparel endorsement deal with Jordan Brand. โBeing able to say that I’m part of the Brand makes me sit back and really cherish everything.โ โ @Bam Adebayo pic.twitter.com/CEPH74C0kq
Alex Caruso lands sneaker deal
Nick DePaula: BREAKING: Alex Caruso has agreed to a multi-year sneaker deal with ANTA. The #Lakers guard is debuting with the brand tonight and wearing the KT Light 4.
No. 1 draft pick Anthony Edwards signs sneaker deal
Shams Charania: Minnesota Timberwolves No. 1 pick Anthony Edwards is signing a shoe endorsement deal with Adidas, sources tell @The Athletic @Stadium.
Jamal Murray signs deal with New Balance
Nick DePaula: BREAKING: Nuggets star Jamal Murray has signed a multi-year shoe deal with New Balance.
Throughout conversations with several player agents, most brands have relayed that they can begin discussing new deals after Jan. 1, when a new quarterly fiscal budget begins. But some brands have even prepared players and agents to wait as far as July 1 before new contracts can be officially offered, signed and paid. The financial impact of the coronavirus continuing on into the year, however, has only added to the downward trend that the hoops sneaker market has faced recently. Each of the last five years, basketball footwear sales have been dwindling, as the buying public has opted instead to purchase more lifestyle and retro sneakers.
According to Matt Powell, vice president and senior industry advisor for the NPD Group, non-retro performance basketball shoes represented only about 3% of the overall U.S. sneaker market this year. โWe think overall sneaker sales will grow in 2021, but not achieve 2019 levels until 2022,โ said Powell.
Longtime NBA writer Ric Bucher reported on his podcast that around 150 players have a paid Nike shoe deal of some level. Of that group, he said, nearly 70 are expiring right now and wonโt be renewed. For veterans on existing expiring deals, which typically expire on Oct. 1, theyโve been prepared to either not receive a renewal offer at all come January, or to expect a reduced offer below the value of their prior deal. Several around the industry expect for as many as 100-175 players to play this season without a shoe deal. Already, some are shuffling between Nike, Adidas, Puma and Under Armour pairs game by game. Chinese brand Anta plans to send pairs of its new Klay Thompson shoe to a variety of sneaker free agents around the league as well.
On Tuesday, Adidas announced a long-term partnership with Lorenzo, the Fear Of God company founder and designer, fresh off a successful series of Nike collaborations. In the new unique structure, Lorenzo โwill drive the creative and business strategy for Adidas Basketball globally,โ according to the brand. Social media influencers, a murky market of its own, continue to also play a role in the industry. Adidas signed gaming star Ninja a year ago to a long-term sneaker deal, marking yet another new frontier for endorsements. As the media climate continually shifts away from viewers watching a two-hour basketball game in its entirety to consuming bits and pieces of games in quick highlights across social media, the value of players toward the end of rosters can perhaps be even more scrutinized by sneaker brands.
LeBron James wanted to recruit Luka Doncic for sneaker deal
The rising NBA phenom impressed LeBron James so much that not only did James like Luka Doncicโs emerging talent — he envisioned Doncic becoming a business partner. โI wanted to begin ‘Team LeBron’ and have Luka as my first signing with Nike,โ James said recently on his โRoad Tripping podcast. โI donโt believe that my guys at Nike was ready for that. Obviously they were not, because he ended up going to [Michael] Jordan. I donโt know if Luka knows this.โ
Doncic knows now. โI felt special,โ Doncic said Wednesday. โSomebody sent it to me. Thatโs how I got to know it. Itโs something special. Itโs something I canโt explain.โ
Gary Trent Jr signs new sneaker deal
Nick DePaula: Official: Portland Trail Blazers guard Gary Trent Jr. has agreed to a multi-year sneaker deal with @adidas Basketball.
When Adidas signed Young, the company made it clear to him that there was no guarantee he would get his own shoe one day. But through two seasons in the NBA, Adidas had seen enough to make Young one of its signature basketball athletes, joining James Harden, Damian Lillard, Donovan Mitchell and Rose. โBoth sides agreed that he outplayed and outperformed his rookie deal with Adidas, as far as making the All-Star team and being one of the top guys in points and assists,โ Ray Young said. โEvery incentive that was in his deal, he hit. It was just a matter of what he ended up getting from Adidas. We were fine either way, but they called Omar and wanted to get it done.โ
The agreement to have his own shoes was finalized two months ago, Ray Young said, as they waited to announce the deal when the season returned. Because Atlanta was not one of the 22 teams invited to the bubble to continue its season, Young had an extended offseason, which allowed him to individually work on his game and focus on his brand deals โ his contract with Adidas being the biggest one. Wilkes expressed to Adidas Youngโs camp didnโt want to wait until this offseason to negotiate a new deal because Young has enjoyed his partnership with the company and didnโt want to go into the offseason having to take pitches from Nike, Under Armour, Puma and overseas companies, who would all be vying for his services if he ended up becoming a shoe free agent.
There was some discussion on calling his signature shoe the โIce Trae,โ his nickname, but Young and Adidas decided against it because he wants to remembered as โTrae Youngโ instead of โIce Traeโ when his career is over, and โIce Trae might not sound as cool 20 years from now,โ his dad said. His dad, however, did hint that there might be an โIce Traeโ version of the shoe.
โTheir hope is for Trae to carry on that name with Adidas with their basketball shoes like Tracy McGrady who did a great job selling a lot of shoes,โ Ray Young said. โDerrick Rose still sells a ton of shoes. Damian Lillard and James Harden are two of the top guys in the league. Their thing was getting guys who are going to continue pushing their name forward and try to compete with the other brands and be No. 1. They think heโs one of the young and up-and-coming guys who can do that. There arenโt many signature shoes out there. We are blessed they chose Trae to be one of those few.
“I’m super excited,” Young told ESPN’s Rachel Nichols. “This is a dream come true for me. I dreamed as a kid, just playing on those little goals in your room, putting on [signature] shoes and dreaming of being that player.” Young says he’s been “very involved” in the process of making the shoe. “I want this shoe to represent me, I want this shoe to represent who I am. This shoe is gonna do that. Every kid that puts this shoe on, every person who plays in this shoe, is going to feel the way that I feel.”
LBJ wanted to start his own Nike brand with Luka Doncic
During an appearance on Uninterrupted’s Road Trippin Podcast, James revealed that he wanted to sign Dallas Mavericks guard Luka Donฤiฤ to the would-be LeBron Brand, apparently running the idea by Nike during Donฤiฤ’s sneaker free agency last season. “I don’t even know if Luka knows this, but he will know it now,” said James. “I wanted Luka to be the first signee of Team LeBron when he was going through his situation.”
It doesn’t appear that James’ idea for a Donฤiฤ-led LeBron Brand moved past exploratory discussionsโhe’s not sure if Donฤiฤ is even aware that it was a possibility. “I don’t believe that my guys at Nike was ready for that,” he said. “And obviously they were not, because he ended up going to Jordan.”
Andrew Wiggins to sign new sneaker deal?
Nick DePaula: Sources: Warriors wing Andrew Wiggins is working towards finalizing a multi-year shoe deal with Chinese brand Peak. Peak has had shoe deals with Lou Williams, Dwight Howard & Tony Parker in recent seasons.
TJ McBride: Some sneaker news: Monte Morris is a sneaker free agent. He wore a bunch of different Kyries as well as Giannisโs Freak 1s over the past couple years, but is looking for a new deal. He sent out an IG story today of him wearing what he called an And1xBigGame collab FWIW.
Fred VanVleet about to sign a sneaker deal
Nick DePaula: Sources: Point guard Fred VanVleet is on the verge of signing a multi-year shoe deal with Li-Ning. He is expected to be among the most coveted NBA free agents next week.
LaMelo Ball signs shoe deal with PUMA
Nick DePaula: OFFICIAL: Potential #1 pick LaMelo Ball has signed a multi-year shoe deal with PUMA. pic.twitter.com/VKWAvbtGcQ
Nick DePaula: LaMelo on signing with PUMA: โI personally chose a different path to achieve my success because that defines who I am. I know some people think I am mysterious or โnot from here,โ and I might have to agree. I am someone who likes to be different & consider myself to be 1 of 1.โ pic.twitter.com/CSEBcdmSWg
Joel Embiid is officially a signature athlete, making him the 17th NBA player to have his own shoe. He debuted the UA Embiid One in the 76ers game against the Magic on Friday night. Before the game, he showed them off on Instagram. They look solid. The design is extremely safe and extremely big.
Stephen Curry to have his own brand?
Iโve been told by a โsneakerheadโ source in China that Golden State Warriors superstar Stephen Curry will soon have his own brand under the umbrella of Under Armour, just like how Michael Jordan has his Jordan Brand at Nike. His new โCurry8 Flowโ is supposed to drop sometime in the Fall. I have heard both August and September as possible release time frames, so I donโt have strong intel on that.
Stephen Curry: Trust the process! Welcome to the signature shoe family, @JoelEmbiid ! #embiid1 @UAbasketball
On May 18, the Oregon federal court emphasized its prior decision that upheld the validity and enforceability of the Nike contract that Leonard previously signed. It highlighted the portion of the contract where Leonard acknowledged that Nike exclusively owns all right, title and interest in intellectual property created by Nike or Leonard in connection with the contract. Leonard] acknowledges that NIKE exclusively owns all rights, title and interest in and to the NIKE Marks and that NIKE shall exclusively own all rights, title and interest in and to any logos, trademarks, service marks, characters, personas, copyrights, shoe or other product designs, patents, trade secrets or other forms of intellectual property created by NIKE . . . or [Leonard] in connection with this Contract[
Ultimately, it appears that Leonard’s case against Nike will end up backfiring against the NBA superstar. He filed his action in the wrong jurisdiction, attempting to play offense, and now finds himself in a very weak defensive position, with Nike already prevailing in certain respects. Unless Leonard is able to provide the court with some strong evidence to the contrary, it seems that Leonard may also end up being on the hook for damages related to copyright infringement and multiple breaches of contract.
UNINTERRUPTED: “MJ stepped up and said … I’ll take Melo, y’all got LeBron.” Hear the story of how MJ chose @carmeloanthony to be the first @Jumpman23 signature athlete on a new #WRTS After Party.
Meanwhile, O.J. Simpson, who was a spokesman for Spot-Bilt, a casual shoe brand, vouched for Jordan and insisted the brand match Nikeโs offer to lure him into signing with the company. โThe Last Danceโ executive director Jason Hehir told the story to โJalen & Jacoby,โ explaining how Michael Jordan nearly signed with an otherwise long-forgotten company: โSpot-Bilt, you remember them?โ asked Hehir in a recent interview. โThey matched [Nikeโs] offer. Michael Jordan came this close to being with Spot-Bilt because the spokesman at the time was another athlete who had broken, transcended some racial bounds, itโs a guy by the name of O.J. Simpson. โHe said to the guys at Spot-Bilt: โThe kid out of Carolina is the next me. Go get him.โ So they matched Nikeโs offer, but they couldnโt match the marketing. They couldnโt promise [agent] David Falk that they could market Michael the way that Nike would. And that ultimately is what put that deal over the top, financially, for them.โ
After Converse told Jordan that it had too many big-name players — including Magic Johnson and Larry Bird — to make Jordan a front man for the company, the choice came down to Adidas or Nike. Adidas wasn’t willing to give Jordan his own shoe, but Nike was. There was just one problem: Jordan didn’t want to meet with the shoe company to discuss it. “I couldn’t even get him to get on the damn plane and go visit the campus,” Jordan’s agent, David Falk, said.
Jordan became a pitchman unlike any other before him, and to some degree, it turns out that was the plan all along. Agent David Falk explains in Episode 5 how he wanted to treat Jordan like a boxer or tennis player โ an individual star โ instead of how stars in team sports were typically marketed. But Nike, the company that landed Jordan, never wouldโve gotten a meeting if it werenโt for MJโs mom, who convinced him to take the meeting. โI go into that meeting not wanting to be there,โ Jordan says in Episode 5. โNike made this big pitch. And Falk was like, โYou gotta be a fool if youโre not taking this deal. This is the best deal.โโ
It’s wild to consider that Michael’s parents each changed the course of sneaker history. Not once, but twice. “I was Adidas,” Jordan reveals. Deloris Jordan, who convinced her son to take the Swoosh meeting, remembers Michael saying: “I am not going to Nike, momma.”
Jalen Green picks agent
Nick DePaula: Jalen Green will sign with agent Aaron Goodwin of @GoodwinSports. The projected 2021 #1 pick will begin the shoe deal process *now*, with several offers expected to top 7-figures per year. Goodwin negotiated massive rookie shoe deals for LeBron, Dwight Howard & Kevin Durant.
Sabrina Ionescu always has considered Steph Curry to be her โbig brother.โ So, is there about to be a rift in the family? In the days leading up to the 2020 WNBA Draft, Ionescu finds herself in a new reality. Expected to be the No. 1 overall pick by the New York Liberty, she potentially could sign a lucrative sneaker deal, with Under Armour, Nike and Puma all in the mix. As she mulls a decision, the influence of Curry, her NBA superstar mentor and the face of Under Armour, is obvious. “I think he texts me almost every day,” Ionescu revealed this week on NBC Sports Bay Area’s Runnin’ Plays Podcast. “He’s working hard.”
But as she decides on a deal, Ionescu says she hopes a signature sneaker is in the works. “I think before this all happened, I never thought about it because I didn’t think it was even a possibility because women don’t usually have signature shoes,” Ionescu said. “And then I think listening to a lot of these companies and the goals and visions that they had to have a signature shoe down the line, I was like, ‘Oh, actually that would be pretty cool.’
Ice Trae shoe on the way? โ๏ธ @TheTraeYoung
For many years, sneaker companies primarily went after guards. In recent years, unicorns like Giannis Antetokounmpo and Kevin Durant have emerged, so now brands target โperimeter players.โ However, with Joel Embiid getting his first signature shoe later this year and Zion Williamson just signing the richest rookie deal since LeBron James, could this be the year that big men prove that they can sell shoes and force companies to update their approach? โJoel Embiidโs signature sneaker is going to be a really interesting case study because thereโs no current center that has a signature shoe, so weโll see how that does,โ DePaula added. โWhat Joel brings is his ability to go viral on social media whenever he wants. I think thereโs some validity to the phrase, โBig men canโt sell shoes.โ It is fairly true. Weโll see if Joel can break the mold because, historically, itโs been challenging for them.โ
Interestingly, some companies include a small-market reduction as well. Just as brands give players a bonus for being in a large market (such as Los Angeles or New York), theyโll significantly dock their pay if they land in certain small markets. Players are essentially being fined for ending up in a small-market city, even if itโs not the playerโs choice. โIโve seen some brands include a 20-percent reduction for landing in certain small markets,โ DePaula said. โI know for a fact that one brand had Sacramento and Orlando among others on that list of markets.โ โYes, thatโs definitely a clause that exists in contracts,โ one shoe-companyexecutive confirmed on the condition of anonymity. โThere are bonuses or reductions based on the playerโs market. If the player goes to a major market like New York, Los Angeles, Chicago or Miami, the brand is going to get more exposure. Theyโll be playing in more nationally televised games and get more media coverage.โ
Keep in mind, this is all up for negotiation, so an agent can push back against a small-market reduction if they donโt want it in the contract. โItโs a give-and-take,โ one NBA agent said. โIf youโre going to allow a reduction like that to be put in place, what are you getting in return that makes it worth it to include that? The main reduction incentives that you see in sneaker contracts (and all endorsement contracts) are related to injuries. If a guy isnโt playing, there are opportunities for brands to roll back their pay. There are also moral clauses, where the playerโs contract could be affected if the player does something of moral turpitude.โ
โYou try to find what the market is and while itโs not definitive like it is when youโre negotiating an NBA contract, you hearrumors and dig for information to find out what other players were paid,โ said a top NBA agent. โYou also have to talk to every company. By having conversations with every company as opposed to just one or two, you get a valuation and understand what the market will bear for that particular client.โ โLarger agencies have a clear-cut advantage when determining market values for players,โ former NBA agent Matt Babcock said. โThey will naturally have a better grip on the marketplace, as they engage in more negotiations with each shoe company due to representing more clients.โ
โWith a rookie, you just donโt know how theyโre going to turn out,โ said AND1โs head of sports marketing Dexter Gordon. โThatโs why a lot of times, when an agent has a lottery pick, they try to hurry up and lock in a sneaker deal. I have to decide whether to put my money on a rookie with a lot of upside when I donโt know whatโs going to happen or go with a veteran who has proven himself and is a bit safer because Iโve seen them play in the league.โ
The biggest difference between rookie deals and veteran deals is that the former is all about projecting a prospectโs upside and marketability (like NBA teams do in the draft) and the latter is about evaluating a proven commodity (like NBA teams do in free agency). And unless a top pick develops into a star, they will likely earn less money on their second sneaker contract. โI think the second deal is often more of a rude awakening for guys rather than a raise,โ DePaula said. โTop prospects get paid a lot and then some of those deals look bad very quickly. Thereโs one rookie who was a top pick in recent years and he got $2 million per year, but months into his NBA career, the company was realizing, โThis deal isnโt going to work out.โ That player will most likely get a merch deal when his deal is up. Rookie deals are kind of a crapshoot.โ
Golden State Warriors forward Draymond Green has signed a multi-year, multi-million dollar shoe deal with Converse, making him a face of the company and a featured endorser across all brand marketing and product launches. The deal allows Green to continue within the Nike Inc. umbrella of companies, as Nike purchased Converse in 2003 and has been operating the century-old company out of Boston since.
Their conversations began throughout the fall, “picked up” at the start of the calendar year, before “talks solidified” over a lengthy Boston dinner between Adrian Stelly, Green and Jesse Stollak, when the Warriors were in town to play the Celtics in late January. It was the brashness with which Green is known for, and his winning resume, that ultimately appealed to the brand.
Green is expected to have his own “signature expressions of that, in a player edition form,” according to Stollak, with potential releases expected later this calendar year.
Draymond Green signing with Converse
Adrian Wojnarowski: Golden State Warriors star Draymond Green is signing a shoe deal with Converse, sources tell ESPN. He will become the brandโs highest profile athlete since Dwyane Wade. Green had been with Nike.
New Balance will continue to expand in the sport of basketball by announcing a new multi-year partnership with the NBA. As part of the new agreement, the sportswear brand will be able to create authentic broadcast, digital and retail content featuring New Balance-sponsored athletes wearing their respective NBA uniforms and team logos. The partnership will officially start with New Balance’s upcoming “We Got Now” campaign that features the reigning NBA All-Star MVP, Kawhi Leonard inspired by his journey of becoming the best in the game. The campaign will air during the Denver Nuggets v.s. Los Angeles Clippers game on Feb. 28 at 10:30 p.m. ET on ESPN.
By 2018, concurrent with the R&D team, New Balance began pitching potential endorsees with the goal of bringing a shoe to market in October 2019. Remember, the typical turnaround is a year and a half. These early pitches didnโt have prototypes or samples. It was all theoretical, just hope and hunger waiting for a chance to come to life. During this time, the design team received word that Kawhi Leonard was on the radar. Usually a player of this caliber doesnโt ever hit the free agency market, but he had turned down a four-year, $22 million extension with Jordan Brand in March 2018 and the company announced that it would let him walk in October 2018.
โWe went from the world not knowing about New Balance Basketball in October (2018) to โCan we get him in a New Balance shoe by the All-Star game in February (2019)?โ โ Grondin said. โIโve been enjoying it. One of the reasons that I came is I wanted to build and start something of my own,โ Leonard explained in late January, after being asked why he chose to sign a multiyear contract with New Balance in the neighborhood of $5 million annually. โStart with this new company in basketball and theyโve been great. And weโre going to keep building this relationship from here.โ
โWeโre not going to turn Kawhi into an Instagram comedian,โ Cassidy said when asked about the brandโs conscious decision to heavily lean into Leonardโs eccentricities. New Balance followed that up with another billboard, this one reading โBoard Man Gets Titles,โ a reference to a story by The Athletic that went viral last season. Merchandise followed in the form of plain black t-shirts with โFun Guyโ in the most ho-hum box lettering imaginable.
Not even now that heโs a slam-dunk champion. Not even after signing a new endorsement deal over the weekend with Puma, which also inked a deal with Heat rookie Kendrick Nunn. The only things Jones Jr. is changing are peopleโs perceptions that dunking is all there is in his game. Jones Jr., the Heatโs high-flying forward who turned 23 on the night he soared over teammate Bam Adebayo and others on his way to his first dunk title, something he longed to win ever since coming up short in the competition in 2017, isnโt preoccupied with what the critics say.
Jones Jr. signing with Puma should also help with his reputation โ not to mention his footwear choices on a daily basis. โIt helps me with shoes because I really donโt have to buy any shoes anymore,โ Jones Jr. said. โI donโt have to worry about what Iโm going to wear. I had a lot of Pumas already, but now I just can grab anything that has Puma on it.โ
But has the increased attention stemming from Saturday nightโs memorable victory over Aaron Gordon of the Orlando Magic changed Jones Jr.? โMan, he walked in and didnโt say nothing to me this morning,โ Jimmy Butler joked. โNah, heโs the same dude. Heโs always going to be like that. And I know him: If he goes to the dunk contest next year, heโll win it again.โ
What does that player need to be to earn a signature sneaker? Harden: The whole package. Westbrook: You can’t just be one-dimensional. I didn’t deserve a signature shoe for a while, because I didn’t earn it. But I’ve earned my way, and now I have my own. I’m realistic when it pertains to that. Some players just get a shoe. Like James said: You gotta have the package. The fan base. Your play gotta speak, obviously. Outside of basketball, whatever else you got going on. You gotta be โthat guyโ to be able to have a shoe. Because nowadays everybody got a shoe. [laughs]
Derrick Jones signs deal with Puma
With nearly 6.5 million viewers tuned in to an epic dunk-off between Aaron Gordon and Derrick Jones Jr., the 2020 slam dunk contest helped launch each player not only to new heights on the hardwood, but also in the marketing world. In the aftermath of his narrowly claimed slam dunk contest win, Jones signed a multiyear footwear and apparel endorsement deal with Puma, adding the 6-foot-6 high-flyer to a select group of NBA and WNBA athlete partners with the company.
Jones wore a white and pink Puma Clyde Hardwood sneaker to sync with the Heat’s colorful “Vice Nights” jerseys in the contest, while showcasing a variety of between-the-legs and windmill dunks. The brand offered him the endorsement deal shortly after he carried home the trophy on All-Star Saturday Night, which coincided with his 23rd birthday. “This is a day that I’m going to tell my kids [about],” he said.
Gordon will be putting on that show in a customized “Kung Fu Dunk” colorway of 361’s latest “Big3” sneaker, featuring a support panel styled after the opening number of its name. The tongue icon incorporates his new “AG” circle logo with subtle yin and yang nuances, while the vivid purple and orange colors serve as a nod to his home state. “It’s a California sunset,” Gordon said. “I’m a California kid from the West Coast, bringing a little flavor to the East Coast.”
Gordon met with 361 in September and the two sides began targeting this weekend for finalizing a deal, allowing Gordon to debut his new shoe in the dunk contest. Next season, Gordon will become the 18th player with his own signature shoe. The forthcoming “Zen-AG” sneaker incorporates his Orlando Magic colors through a swooping and flowing design, with an ice-blue bottom and pinstripe accents. “It’s unreal,” Gordon said. “As a kid growing up, that’s what I wanted and what everyone wants — a signature shoe deal.”
Coming off of a breakout season as a member of the Raptorsโ vaunted Bench Mob, VanVleet had just signed a new two-year contract and was hanging out-slash-celebrating in Las Vegas during Summer League. Among other young players who might fit the companyโs new vision for the brand, they had eyes for VanVleet. Garnett remained a powerful tool for getting the ball rolling. โK.G. was just getting back in the picture. They had K.G. running, like, the head of brand direction, so I got to sit through a meeting with him, which was cool. At Summer League, up in the concourse, while the games were going on,โ VanVleet said. โThey offered a nice deal, and I liked the direction.โ
โI fell in love with it,โ VanVleet said. โI was trying a bunch of other shoes, and it stacked up pretty good to almost everything that I was wearing at the time, so it kind of made my decision a little bit easier.โ It helped, too, that AND1 was aggressive in recruiting him. To AND1, VanVleet was everything the brand had once been and could become again: An underdog who wasnโt supposed to make it but did, never once losing its roots.
โWhereas if I was signing with a big company, I would probably have to forfeit my own personal brand, or at least sell the rights to the logo. Weโve seen that a couple times in the last few years and itโs something that Iโm not really that interested in. It all just made sense and it was an easy decision. They were very supportive of me and my personal brand and empowering me and giving me resources that I needed to do what I need to do on the side. It didnโt interfere at all, so that was that was a big selling point for me.โ
Chris Haynes: Brooklyn Nets guard Spencer Dinwiddie drops his Mark II signature shoe on Feb. 8 and in honor of Kobe Bryant and Gigi, 100 percent of net proceeds during first nine days of sales will be donated to the MambaOnThree Fund. Purchase at projectdream.io/shop pic.twitter.com/8jTnwzotNJ
Nick DePaula: Sources: Aaron Gordon is nearing a multi-year agreement to become the face of Chinese sportswear brand 361 Degrees. The multi-Million dollar shoe deal would include a future signature shoe. 361 currently boasts more than 7,000 stores throughout China.
In the summer of 2018, two top Under Armour executives traveled to the West Coast on a critical mission. Kevin Plank, the sports apparel companyโs founder and chief executive, and Patrik Frisk, its president and chief operating officer, needed to persuade Stephen Curry, the Golden State Warriors star and the companyโs highest-profile endorser, not to leave the brand. The two sides had grown increasingly frustrated with the relationship, said two former Under Armour executives familiar with the matter, who spoke on condition of anonymity to discuss the previously undisclosed meeting. In 2017, Mr. Curry took public exception to a comment by Mr. Plank calling President Trump โa real assetโ to the country, prompting the executive to take out a full-page newspaper ad to explain what he said about Mr. Trump โdid not accurately reflect my intent.โ
At the meeting, participants found a solution that would showcase just how much Mr. Curry meant to the company. Mr. Plank and Mr. Frisk agreed to build a separate business around him, one reminiscent of what Nike had done for Michael Jordan two decades before. The company brought on the former executive who had overseen the creation of the Jordan brand at Nike to run the Curry brand and promised Mr. Curry much more involvement in the development of his shoes. Mr. Curry decided to remain, and a crisis was averted.
Jimmy Butler a sneaker free agent
Miami Heat small forward Jimmy Butler and the Jordan Brand have mutually agreed to part ways, bringing his multi-year footwear and apparel endorsement deal with the company to an end 10 months before its original September 30, 2020 expiration date, industry sources have confirmed. The split would make the four-time All-Star and four-time All-Defensive wing the highest profile sneaker free agent across the league. Butler is expected to now begin discussions with multiple brands towards negotiating a new multi-year endorsement deal that would begin this season, potentially in advance of All-Star Weekend.
According to ESPN NBL analyst Corey โHomicideโ Williams, Ball has received a $100 million offer from a sneaker company that includes a private jet: โI just got off the phone with a source close to me in America that just told me a sneaker company has offered LaMelo Ball a private jet and $100 million. They want to endorse this kid.โ
Thatโs a big number for a player that yet to play a game in the NBA, but the $100 million would likely be over a 10-year period. That means Ball would get paid $10 million annually over the next 10 years from his shoe deal alone. While that wouldnโt be the richest rookie shoe deal in NBA history, it would be up there. Plus, the number of years would be unprecedented. This could ultimately just be a leak from Ballโs camp to rev up the bidding war for the youngest and arguably most famous Ball brotherโs signature, but one thingโs for certain: Ball will have no shortage of options by the time draft night rolls around.
A person familiar with Doncic’s agreement with Nike, who asked to remain anonymous because the details are private, said it’s a five-year, seven-figure deal to endorse the company’s Air Jordan line. There were reports the two were close to a deal last week but it was not officially announced until Thursday.
“Growing up in Slovenia, and all over Europe, everyone knows about Air Jordans because of the impact Michael Jordan has had all over the world,” Doncic said in the blog post. “It’s a brand with an amazing history. The more I learned about their plans and how much they believe in me, it became an easy decision.”
“We are excited to welcome [Doncic] to the Jordan Brand family,” Michael Jordan said in the release. “He rounds out a roster of incredible new talent united to represent Jordan Brand for the next generation.”
But after weeks of speculation about what company he would sign with, he is “closing in on a lucrative multi-year endorsement deal” with Jordan Brand, according to The Athletic’s Tim Cato and Shams Charania. The company announced the deal on Dec. 26.
Before the Mavericks traveled to Toronto on Saturday, Luka Doncic emerged from the teamโs hotel in Philadelphia wearing a Jordan-brand winter coat. Doncic also on Saturday posted a photo on his Instagram account of himself wearing blue Jordan shoes. It certainly seems like more than a coincidence and, indeed, a source close to Doncic told The News that negotiations with Jordan Brand on a multi-year contract have heated up and soon could reach fruition.
July 25, 2021 | 2:16 pm EDT Update
Chris Grenham: Zach Lowe just now on ESPN’s Woj & Lowe special regarding Bradley Beal: “Is Boston going to offer Jaylen Brown? I don’t think so.” pic.twitter.com/eOvSv7Tu7u
Harrison Faigen: Woj reports that “almost every team I’ve talked to in the league has been offered some combination of Kuz and KCP.” He still thinks there is a possibility that the Lakers re-sign Dennis Schrรถder.
David Hardisty: Woj thinks OKC could come knocking at Cleveland’s or Houston’s door for the #3 or #2 pick. pic.twitter.com/yEaCV877gD
