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April 20, 2021 | 8:02 pm EDT Update
Jordan Brand has unveiled Pelicans superstar Zion Williamson’s first signature sneaker and apparel line. The Zion 1 marks a new era for Jordan as Williamson represents the brand’s first Gen Z signature athlete on a talented roster that includes Luka Dončić, Jayson Tatum, Russell Westbrook, Bradley Beal and Caris LeVert. “Words can’t really explain it. As a kid you just say it to put in the atmosphere like, Hey, I want my own signature shoe, but as you get older you see it is tough to get your own signature shoe,” says Williamson. “Things have to really go your way, and I just want to thank Jordan Brand for the opportunity because I don’t think it has hit me yet.”
Jordan Brand designers spoke highly about working with Williamson on his first signature shoe. “We are working with one of the most humbled athletes I think we have seen with the brand. His humility and down-to-earth manner were just refreshing to see and how he approached this entire process,” says Jarrett Mann, product director of Jordan Brand Footwear. “It was an 18-month process working with a 19-year-old signature athlete and the first Gen Z signature athlete. We wanted this to be the beginning of a shoe that bridges the gap from this generation but also have that Jordan DNA.”