The Brooklyn Nets and adidas have formed a multi-year partnership that will be centered around connecting with the youth community through basketball. The newly named Brooklyn Nets Basketball Academy presented by adidas will have the support of the global sports and lifestyle brand to grow the game on a grassroots level throughout Brooklyn and beyond. To celebrate the launch of the partnership, yesterday, the Brooklyn Nets Basketball Academy and James Harden hosted a clinic for more than 130 youth from six community organizations in partnership with adidas. The Academy was founded in 2016 and since then it has welcomed more than 30,000 kids to over 450 events while working with upwards of 225 community partners, ultimately reaching 60,000 people. Click here to learn more about the initiatives and programming.
Nick DePaula: Adidas officially welcomes its 2021 class of NBA rookie signings: – Anthony Edwards (TWolves) – Onyeka Okongwu (Hawks) – Jordan Nwora (Bucks) – Devon Dotson (Bulls) – Reggie Perry (Nets) pic.twitter.com/IWqW3TwIhM
Adidas AG is seeking more than 1 billion euros ($1.1 billion) in German government aid as it grapples with the fallout of the coronavirus pandemic, people familiar with the matter said. The sporting goods maker is in talks with German state-owned bank KfW about a financing package, according to the people, who asked not to be identified because the information is private. Adidas has been discussing a range of around 1 billion euros to 2 billion euros in loans, though the final amount and timing haven’t been decided, the people said.