Although Rose is now a backup earning the league minimum, he’s still the fifth-highest paid sneaker endorser in the NBA, behind LeBron James, Kevin Durant, Stephen Curry and Harden. Rose is no longer on the level of those players on the court, but he remains just as popular as any of them in a country that has more NBA fans than the entire population of the United States.
According to industry sources, more than 70 percent of sales of the Rose line come from China, where Adidas boasts more than 10,000 stores, with plans to add 2,000 more by 2020. As recently as 2017, Rose’s No. 25 New York Knicks jersey was among the top 10 sellers in China, and he was No. 36 on the ESPN World Fame 100 list earlier this year, largely due to his continuing support from Chinese fans.
Sole Collector: #SoleWatch: @James Harden wearing the Adidas Harden Vol. 3 at USA Basketball minicamp (via @nba) pic.twitter.com/VctBUmDQty