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The agency has a partnership with Penni Thow, a high-profile manager who also represents Formula One star Lewis Hamilton, and Copper, her marketing agency. Thow, who used to work for music executive Scooter Braun, one of McGrath’s childhood friends, works with Banchero and helped negotiate his deal with Jordan Brand. It was part of the plan that sold him on LIFT in the first place. “The amount of resources he had was impressive for him being new to the game.” Banchero said. He added, “I wouldn’t say he’s your typical agent at all. He knows what it’s like to be in the NBA.”
That Miller is a novice as an agent, he and others said, is not an obstacle. He’s now one of three NBPA-certified agents at the company, and just one of seven former players to be certified by the union after he passed the agent certification exam in 2021. Croom spent 14 years at Goodwin Sports and has experience in negotiations from both the team and player side. Miller was deliberate to put that group around him, so he feels he hasn’t had any surprises as an agent. “My entire life was basketball, so I didn’t have to worry about that side of it,” he said. “I got my doctorate in that. So let’s find doctorates in every other aspect of this business that we need to make sure we’re taking care of the kids and I did that. If I was just doing this by myself, I would say yes, but I’ve learned a long time ago know who you are and know who you’re not. It’s no different than basketball. Be great at what you’re great at.”
A longtime agent for professional basketball players and his business partner have sued Gordon Rees Scully Mansukhani for more than $92 million in damages, alleging the law firm and two of its former partners conspired in a fraud scheme over the sale of their enterprises. Players’ agent Aaron Goodwin along with his business partner — twin brother Eric, who is a sports marketing expert — sued Gordon Rees on Jan. 11 in New York state court. In the complaint, they claimed the San Francisco-based firm helped to commit “a brazen bait-and-switch fraud to mislead the Goodwins into selling their thriving sports management business.”