ProFitX is a company that provides clients with real-time contract value for NBA players. The ever-evolving model takes into account factors like versatility, efficiency, injury history, statistics, age and future potential. It also can match players/trade chips/free agents with teams based on their playing styles and tendencies.
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For example: Atlanta Hawks star Trae Young ($6.6 million) is still on his rookie-scale deal, but his real-time contract value is $37.4 million, according to ProFitX projections. “We’re trying to be neutral,” said Ebrahim, who notes that Young “blew the roof off the model” based on the guard’s performance in the playoffs. “We’re trying to help athletes get paid while trying to help teams be smart about how they build their rosters.”
Former Brooklyn Nets executive/ESPN salary cap expert Bobby Marks joined ProFitX on the company’s board of directors. “In the front office, you’re always having discussions about how much players are worth. And of course with max guys, you know they’re max guys — the Kawhi Leonards, Donovan Mitchells and Jayson Tatums,” Marks said. “But when over 90 percent of the league doesn’t have cap space, how do you identify that taxpayer’s mid-level exception or minimum contract guy you can get value on? In Brooklyn, we never had a salary projector. I’ve found the product really interesting. It’s a cool concept. At the end of the day, the market dictates a lot of this.”
Todd Whitehead: According to @Synergy Sports Tech, Giannis scored 31 points per game in the PAINT (on 76% shooting) in the finals. That’s absurd. pic.twitter.com/tSCVL5fCdD
StatMuse: Khris Middleton had 18 points on 75% shooting in the clutch in the Finals, the most by any player. The next closest player had 4 points. He also led the entire playoffs in clutch points. pic.twitter.com/wmKjvdsf10
The shot making in the midrange by players like Chris Paul and Khris Middelton in this year’s playoffs has some people wondering, is the midrange back? I wouldn’t go that far, but I do think it’s fair to ask if were in the midst of subtle change in the way playoff teams approach shot selection. The chart below shows the proportion of shot attempts by distance from the hoop in each postseason since 2000.
Before this season, the percentage of shot attempts taken between 16 feet and the three point line — so-called “long midrangers” — had declined every year for 12 straight years. But this postseason teams are taking just as many long midrangers as they did last postseason. Meanwhile, the proportion of shot attempts taken between ten and 16 feet — so-called “short midrangers” — is actually trending upward.
