BetMGM announced Thursday the signing of NBA personality Kevin Garnett as its newest brand ambassador. The Hall of Fame player will be featured in BetMGM’s upcoming marketing campaigns, promotions, social media content and fan events.
In an appearance Monday at the Milken Institute’s Global Conference of the Digital Transformation of Sports, Joseph Tsai laid out a brave new world of fan experience where the NBA and the Nets could find hidden value. That world could include sports betting from your seat on “particular” in-game scenarios; the issuance of “fan tokens,” a crypto currency; purchase of NFTs and even the use of facial recognition technology to identify fans and their interests as they enter the arena.
He also cited examples of things could work in the stands and in suites during games as well as at home. “So for example, I’m very excited looking at our sports business in terms of, if we are in a game, like a video game, you have in-game transactions. Look at NBA2K, 72 percent of their revenues actually come from in-game transactions. That means fans are engaging with the platform every second.”
One big example, of course, is sports gambling. “Obviously with each state legalizing gambling in sports, that’s another fan engagement use case where the fans can really get deep into betting on the particular scenario. I think that’s really going to open up a lot of the economics for sports leagues, for IP (intellectual property) owners, team owners.”
Despite a shortened season due to injury, Shai Gilgeous-Alexander’s third season pushed him into stardom. His fourth, could propel him even further. Across several betting outlets online, Gilgeous-Alexander is an early favorite to win the NBA’s 2021-22 Most Improved Player award. VegasInsider.com and Action Network both have the Thunder guard tied for the best odds to win at +700 with New Orleans’ Zion Williamson. SportsBettingDime has Gilgeous-Alexander with the second best odds at +700 behind just Michael Porter Jr.