After graduating from Syracuse University in 1995, Chris Hannan spent 24 years working his way up in the sports industry. He became an executive at Fox Sports and then Endeavor, the major agency. But two years ago, Hannan accepted a role as chief marketing officer for Hemp Hydrate, a startup that sells hemp-infused water and other products. He enjoyed his time there, although he missed being in a sports environment. Now, he is in a position that marries his experience in marketing, media, sports and upstart companies. Hannan recently was named chief executive of the BIG3, a three-on-three, halfcourt basketball league featuring numerous former NBA players. The league was founded in 2017 by famous rapper/actor/entrepreneur Ice Cube and Jeff Kwatinetz, a Harvard Law School graduate and veteran music and entertainment executive. Kwatinetz, the former CEO whom Hannan replaced, will remain heavily involved.