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Business Rumors

Last Thursday, it was announced that Athletes Unlimited received a $30 million capital raise from a group of investors that included Durant and his agent x business partner, Rich Kleiman, with 35 Ventures. In a statement, Durant said: “We have been advisors for AU since the very beginning, and we’re excited to be a part of this capital raise. Athletes Unlimited is at the forefront of women’s sports and an inspiration for how sports leagues can thrive with an athlete-first business model.” Kleiman, added: “Every pro sports league should take note of what AU is doing, especially the pathway for athletes to have a financial stake in their own leagues.”
Storyline: Kevin Durant Business
NBA legend Shaquille O’Neal took to his podcast The Big Podcast with Shaq this week to talk about how he was thinking about throwing his hat in the ring to purchase the Phoenix Suns. The rumored front-runners include former Disney CEO Bob Iger, billionaire Elon Musk, Oracle founder Larry Ellison, and Amazon founder Jeff Bezos. After seeing Bezos’ name, Shaq decided to bow out completely. “I was open [to the idea of purchasing the team] until I saw the initials JB. Let me tell you something, you don’t mess with James Brown, you don’t mess with Jeff Bezos,” Shaq said candidly. “When the boys come on stage, get your a** and go. So, Jeff said he wants it and a couple of other heavy hitters said they want it. I’m not even gonna put my name in the bucket on this one.”
Los Angeles Lakers superstar LeBron James is among a few NBA stars who bought into one of America’s fastest growing sports: pickleball. Major League Pickleball announced Wednesday that an investment group led by James and Maverick Carter, his business partner, has the rights to a professional pickleball team. Draymond Green, the Golden State Warriors forward, and Cleveland Cavaliers forward Kevin Love are also involved in the investment group.
Madeline Kenney: Draymond Green is dipping his toes into ownership being a part owner of a new pickleball team with LeBron James and Kevin Love. He said “we’ll see” about him one day being an owner of an NBA team.

NBA owners are exploring options for how the league can better recruit and retain top executives at its central office, according to multiple people familiar with the plans. Among the possibilities under consideration is a pool of money to help boost compensation packages at the C-suite and VP levels, said the people, who were granted anonymity because the talks are private.
Retention is a growing concern at leagues like the NBA and NFL, which don’t have the equity structure of other private companies, nor the ability to consistently offer limited travel or remote-work options that became more important in the post-COVID job market. The NBA discussions are still in their preliminary stages, the people said. An NBA representative declined to comment.