Betting terminology may seem confusing and intimidating to the casual sports fan looking to get a piece of the action on his or her favorite team as sports betting continues to grow throughout the United States, which is part of the reason why NBA Hall of Famer Kevin Garnett and Players’ Tribune co-founder Jaymee Messler created gamification and content company Gaming Society.
The company intends to amplify fan engagement using games, betting, athlete integration and immersive social experiences while educating and empowering bettors. “The difficulty of it and how high the entry point is—it just has to be simplified,” said Garnett, who was inducted into the Naismith Memorial Basketball Hall of Fame as part of the Class of 2020 with Tim Duncan and the late Kobe Bryant. “One of the reasons we want to bring Gaming Society to fruition is to create smarter bettors. We hope to provide the information and tools to understand and make you a better bettor. We’ll teach fundamental education and provide education enhancement.”
The Betting Academy: Hoops Edition podcast launched in January featuring NBA champion Kendrick Perkins and longtime sports-producer Gina Paradiso as they weave the culture of basketball into sports betting. “The first goal is to have each athlete not just be seen for their talent and skill, but seen for their expertise,” said Garnett, a 15-time NBA All-Star, 2004 NBA MVP and 2008 NBA Champion. “We’re going to highlight players who are great and provide them a platform in this new industry. Their insights and voice will give bettors the tools to make more informed bets. We’re very focused on information and education.”
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