Business Rumors

The brand of Utah Jazz star Donovan Mitchell continues to grow during his sophomore season, and now you can add ambassador of Stance socks to his increasing resume. In addition to his multi-year sneaker deal with Adidas and partnership with New Era, Mitchell has agreed to become one of Stance’s Punks & Poets with an exclusive line of signature socks that are set to launch this season. Terms of the deal were not disclosed. “I’m excited to partner with the best sock company in the game,” Mitchell said. “Besides being super comfortable, I love being able to wake up and pick a sock that matches my mood. Each pair has a different vibe and unique design, which is really cool. “Blessed to be able to launch my collab with Stance,” he added. “Hope y’all like what we created.”
When Wade first partnered with the Pahlmeyers, who own Pahlmeyer winery and Wayfarer Vineyard, to create D Wade Cellars in 2014, China was at the center of the strategy. The first three vintages of D Wade wines were sold exclusively in China. New tariffs have complicated that business model, and the brand is now expanding to reach more American consumers — especially, Wade hopes, basketball fans who haven’t delved deeply into the world of Napa Valley wines before.
Would you say that interest in wine has grown in the NBA in recent years? DWYANE WADE: When I first got into the NBA everybody would drink Patrón (Tequila) when they went out. Now, you’ve got the older guys, myself, Carmelo and LeBron, who have been drawn in by wine. So I see it as our responsibility to share our passion for wine with the next generation. It’s definitely caught fire in the NBA with guys trading and gifting wine and ordering wines at dinner.
The National Basketball Association (NBA) and digital entertainment company BroadbandTV (BBTV) today announced their new YouTube channel, NBA Playmakers, which features a slate of original shows starring NBA players and digital influencers. The NBA Playmakers channel is composed of original programming that mixes digital celebrities and their fanbases with NBA players and teams. Creators in the NBA Playmakers network will attend some of the league’s marquee events, including All-Star, the NBA Draft and NBA Summer League, granting them behind-the-scenes access to produce exclusive content.