Tribe Gaming has added Spurs Sports & Entertainment as its newest investor. The Austin-based mobile gaming company is one of the largest esports organizations in North America and has more than 25 million subscribers worldwide.
The Milwaukee Bucks are reaching new levels of commercial appeal and marketability, thanks to their first NBA title in 50 years. Co-owner Marc Lasry, who runs the hedge fund Avenue Capital Group, told Bloomberg TV that the Bucks are being approached by brands looking to capitalize on the team’s newfound success and the elevated profile of its superstar player Giannis Antetokounmpo.
The Bucks were already busy signing new deals just before the playoffs began in May, agreeing to a multiyear partnership with Motorola Solutions Inc., bringing the telecommunications firm on as the new patch on its jersey. Other sponsors include Molson Coors Beverage Co, the transaction processing company Fiserv Inc. and BMO Financial Group.
The Sacramento Kings. already known for technological innovation, are testing the league’s creative boundaries again. The team announced Monday it is offering NFT “smart tickets” to a limited number of fans starting Aug. 3 and Aug. 4 at Golden 1 Center for the California Classic basketball tournament.
The Kings will select 100 fans to test out the system — giving them not only seats but also merchandise, funds for food and beverages, and digital art to commemorate the game. All of that is downloaded to customer’s mobile wallets. “With the Smart Ticket, you have the ability to assign more than just the rights to a seat but also the right to a variety of additional benefits such as merchandise, exclusive experiences and digital collectibles,” said Sacramento Kings owner Vivek Ranadivé.